Social Media Marketing is a new player in this field of Digital Marketing where brands and consumers face each other.
If this is so, there is no doubt that there is room to ask ourselves: has advertising changed?, has the way of seeing the product or the brand changed?, has the consumer changed?.
If this is the present, what will the future hold for us in terms of marketing?
As expected, the techniques and approaches, when it comes to consumption of products and services, had to change, not only because the speed at which the world moves demands it, but also because of the value and weight that the market has today.
As consumers, it is easy to describe our need in this new millennium: we want everything and we want it now.
To understand all the variants that affect Social Media Marketing, we must break down step by step what this term means.
What is Social Media Marketing?
Social Media Marketing is the concept by which we refer to a series of tools that put into action open different channels of communication in the digital world.
The key to all the concepts is that Social Media Marketing refers to the strategic creation of a new communication channel with the 100% digital audience.
“It is the future of communication, an arsenal of Internet-based tools and platforms that increase and improve information sharing. This new medium makes the transfer of texts, photographs, audio, video and information in general, flow between users and the Internet. Social media has relevance not only among regular Internet users, but in business.” – Social Media Defined.
It is no surprise that marketing has had to find a way to evolve with the needs of the consumer.
Those who have gone from being just a consumption entity to become an audience, with opinions of value and weight so great on the web that they can give wings to a campaign or destroy it in a snap.
“It’s not about what one of us alone does or says, but what we do and say together, globally, to communicate in all directions at any time, by any digital means.” – Michelle Chmielewsk member of the business analysis company Synthesio.
This is how Social Media Marketing is born; the answer to the search for a new communication path to relate brands and products with each and every one of the Internet users who surf the web daily.
“First, it is an evolution of the way we communicate, replacing email in several cases. It is a revolution: for the first time in history we have access to free and instant global communication, we live exciting times. Thirdly, social media is distinguished by the ability to share and contribute that everyone has.” – Mark W. Schaefer, author of The Tao of Twitter.
For its part, Social Media Marketing is such a broad term that many people who seek to boost the image of their company ask: “what is Social Media Marketing?” This is a common question, especially because it is too broad a term and, in addition, encompasses many things.
The definition of Social Media Marketing is difficult to describe, but a very popular definition says that it is the methodical use of Marketing with other technological concepts and techniques to achieve specific objectives for a company.
In simple terms, Social Media Marketing means building a business through many different means, such as viral videos and blogs, in order to give exposure to a company.
So what are you waiting for to boost your company with our Social Media Marketing service? You decide if you want to succeed or not.
