How often have you seen, while browsing social media, personal or business profiles using very long URLs? While long links can include descriptive elements, they often waste character space on platforms like Twitter and can be uncomfortable for readers.
We’ve previously discussed how to change your web app’s URL, but today we’ll talk about how to shorten URLs for your business and present a better image to your followers.
Describing URL shorteners
A URL shortener is a service that lets users generate an alternative link that redirects anyone who clicks it to an active web page.
Why shorten URLs for your business?
Shortened URLs take up less space and are easier to remember, making them easier to share or type. This is especially useful for social media and marketing campaigns.
How to choose the best tool for your business?
Choosing a provider for business is different than for personal use—your reputation and clients are at stake. Shortened URLs are great for tracking traffic and as a marketing tool. Consider these criteria when selecting a tool:
Ease of use
The tool should be simple and quick—getting a shareable link should take just seconds.
Link customization
Custom short links help your brand stand out on social media and in campaigns.
SEO-friendly
For best SEO, use 301 redirects so your links always work and benefit your site long-term.
Security
Security is critical—choose a provider that protects your data and your users from malicious links.
Some popular URL shorteners for business
1. Bit.ly
Created in 2008, Bit.ly is one of the most popular and widely used services. It’s now a SaaS product offering digital marketing, brand recognition, and campaign management features, and integrates with many platforms.
2. TinyURL
TinyURL is still widely used for being free and allowing you to customize the end of each link. It also offers a preview feature for added security.
3. Ow.ly
Ow.ly, part of Hootsuite, is a classic shortener that integrates with social media management, scheduling, and analytics tools.
4. Rebrandly
Since 2015, Rebrandly has been a top choice for businesses wanting branded short links. It offers link creation, analytics, QR codes, and domain management.
