Although organic reach has decreased on social networks like Facebook and Instagram, continuing to post without paying is still a valuable strategy for brands and businesses. Here’s why.
1. There’s still reach… and it’s free
The average organic reach on Facebook is 2.6% and on Instagram 4% (2024), but this reach represents your most interested community. In addition, more than 30% of organic content viewed on Facebook comes from pages users don’t follow. If your content is good, it can go far without spending a cent.
2. Improves engagement and trust
Organic posts generate more authentic interactions than ads. In fact, consumers are 61% more likely to become customers if they have seen organic content in addition to ads. Organic content reinforces trust and humanizes your brand.
3. Adapts to real user behavior
Most people use social networks to be entertained or to connect, not to see ads. That’s why organic content that informs, entertains, or inspires has a higher chance of being seen and shared compared to direct advertising.
4. Builds long-term community
Posting consistently allows you to build relationships, retain customers, and create community. Whether responding to comments or sharing content generated by your followers, the organic strategy is key to building real loyalty.
Conclusion
Posting without ads is still relevant in 2025. Even if you don’t pay for reach, every organic post is an opportunity to connect, grow, and strengthen your brand. The ideal is to combine an organic strategy with well-targeted ads, but never stop being present in a genuine way.
