“What’s in a name?” Shakespeare’s Juliet asked. In the digital world, your domain name is crucial for branding, credibility, and even SEO. Here’s how to choose a domain name that works for your business:
What is a domain name?
Your domain is your address on the internet (e.g., cuernosoft.com). It’s not the same as a URL, which points to a specific page within your site.
Why is choosing a domain important?
- Professionalism: A custom domain makes your business look credible and trustworthy.
- Easy to find: A memorable domain helps customers find you online.
- SEO boost: The right domain can improve your search engine ranking.
Tips for choosing a domain name
- Keep it short (3–12 characters is ideal)
- Easy to spell and pronounce
- Use only letters (avoid numbers, hyphens, and special characters)
- Align your domain with your brand
- Include keywords if it feels natural
- Show your roots (use local extensions if relevant)
- Avoid legal issues (check trademarks and competitors)
- Choose the right extension (.com, .org, .net, etc.)
- Check social media availability
- Plan ahead for future growth
How to register a domain name
Once you’ve chosen your domain, register it with an authorized provider like cuernosoft.com. Consider buying multiple extensions and similar names to protect your brand.
Domain prices vary by extension and registration period. Plan ahead to ensure your domain supports your business now and in the future.
