In 2025, advertising investment in El Salvador continues to grow, with an increasing focus on digital strategies. It is estimated that total advertising spending in the country will reach $163 million, driven largely by online advertising, which already represents more than half of the total budget.
Digital vs. Traditional: Where is more invested?
Television remains the largest individual medium with an investment of around $24 million annually, but digital advertising already surpasses traditional media as a whole. The main channels in which Salvadoran entrepreneurs invest are:
- Google Ads (Search): $45.8 million
- Social media (Facebook, Instagram, TikTok): $19.9 million
- Display advertising (banners on websites and apps): $19.6 million
- Digital video (YouTube, streaming): $23 million
- Outdoor advertising (billboards, mupis, LED screens): $12.1 million
- Print media and radio: Less than 10% of total investment
The digital boom responds to the growth of online commerce and the change in consumer habits. With nearly 4 million active social media users in the country, brands are betting on precise segmentation and data-driven advertising.
Key Advertising Strategies in 2025
Companies are not only investing more, but are also optimizing their strategies to improve return on investment (ROI). Among the most effective trends are:
- Data-driven advertising and real-time optimization: Monitoring campaigns and adjusting messages on the fly to increase conversions.
- Programmatic buying: Using artificial intelligence to show ads to the right audience at the right time.
- Marketing with short videos and influencers: Dynamic content on platforms like TikTok and Instagram generates greater engagement.
- Omnichannel strategy: Integration of digital and traditional media to achieve greater impact.
Advertising Optimization for Higher Conversions
In this landscape, the key is not only to invest more, but to make the investment yield the most. Specialized companies like Cuernosoft are helping Salvadoran businesses optimize their advertising campaigns through advanced segmentation, ad optimization, and data analysis strategies. Thanks to this, many advertisers have managed to improve their conversions without needing to increase their budget.
Conclusion
The advertising market in El Salvador continues to evolve. In 2025, companies that know how to combine traditional and digital channels, optimize their investment, and measure their results precisely will be the ones to achieve the highest conversions and growth. Effective advertising is no longer just about visibility, but about real impact on consumers’ purchasing decisions.
