Each social network has its own rules. And when it comes to images, those rules matter more than they may seem. Posting with the wrong dimensions can cause:
- Automatic cropping
- Pixelated images
- Key elements displayed out of focus
- Loss of professionalism
In 2026, properly adapting graphic formats is not a technical detail:
👉 it is part of a solid social media strategy.
In this updated guide, you will find the recommended sizes for each social network, organized platform by platform.
🔵 Facebook – Recommended Sizes for 2026
Facebook maintains multiple formats within its ecosystem.
Profile picture
- 170 x 170 px (desktop)
- 128 x 128 px (smartphone)
Cover photo
- Recommended: 851 x 315 px
- Minimum: 400 x 150 px
- Approximate display:
- Desktop: 820 x 312 px
- Mobile: 640 x 360 px
Event cover
1,200 x 628 px
Post image—with or without a link
1,200 x 630 px
Square video
1,080 x 1,080 px
Stories
1,080 x 1,920 px
📸 Instagram – Recommended Sizes for 2026
Instagram continues to prioritize optimized visual content, especially vertical formats.
Profile picture
- Minimum: 320 x 320 px
- Displayed in a circular format—avoid placing elements in the corners
Square post
1,080 x 1,080 px
Vertical post—most recommended for reach
1,080 x 1,350 px
Horizontal post
1,080 x 566 px
Stories
1,080 x 1,920 px
Reels
1,080 x 1,920 px (9:16 ratio)
👉 In 2026, the vertical format continues to dominate the feed.
💼 LinkedIn – Recommended Sizes for 2026
LinkedIn requires greater visual consistency in corporate environments.
Profile picture
- 400 x 400 px
- Minimum: 130 x 130 px
Personal profile banner
1,584 x 396 px
Company logo
300 x 300 px
Company page cover
1,128 x 191 px
Post image / sponsored link
1,200 x 627 px
On LinkedIn, poor resolution directly affects professional perception.
📌 Pinterest – Recommended Sizes for 2026
Pinterest remains highly visual and vertical.
Profile picture
165 x 165 px
Cover image
800 x 450 px (16:9)
Standard Pins
1,000 x 1,500 px (recommended 2:3 ratio)
Board image
1,000 x 1,000 px
Story Pins
1,080 x 1,920 px
Pinterest rewards clarity and consistent vertical formatting.
🎵 TikTok – Recommended Sizes for 2026
TikTok remains vertical by definition.
Profile picture
Minimum 20 x 20 px—higher quality is recommended
Main video
1,080 x 1,920 px (9:16)
Horizontal content performs poorly on this platform.
✖️ X (Formerly Twitter) – Recommended Sizes for 2026
X maintains a strong graphic presence alongside text.
Profile picture
- 400 x 400 px
- Maximum file size: 2MB
Cover photo
- 1,500 x 500 px
- Maximum file size: 5MB
Post with an image
- 1,600 x 900 px
- Maximum: 5MB on mobile / 15MB on web
- Formats: JPG, PNG, GIF
Post with a link
Minimum 120 x 120 px
Cards
- Square: 800 x 800 px
- Horizontal: 800 x 418 px
🧠 Why respecting image sizes is more than a minor detail
It is not only about aesthetics.
A poor format:
- Reduces clarity
- Affects CTR
- Weakens the visual identity
- Affects the perception of professionalism
A properly adapted graphic strategy:
- Improves consistency
- Increases engagement
- Optimizes visibility
- Strengthens the brand
On social media, every pixel communicates.
🎯 In Summary
Each platform has specific rules. Following them is not optional if you want to maintain a professional presence in 2026.
Posting with the correct dimensions:
- Prevents automatic cropping
- Improves visual performance
- Increases the impact of the content
✨ From Cuernosoft
At Cuernosoft, we do not only design attractive content; we design it to be optimized for every channel. Because a poorly adapted image can ruin a well-planned campaign. If you want to review your social media presence or professionalize your visual identity:
