COVID-19’s impact is global. It’s important to stay informed about health precautions and also how to protect your business. For health, follow local government and World Health Organization guidelines. For business best practices, here are some tips:
General tips
Follow these steps to keep your business running, both online and offline:
1. Stay close to your team
Keep in constant contact with your team, whether working from home or the office. Hold daily meetings, share updates, and maintain team spirit—even virtually.
2. Be flexible
Business may slow down, but it hasn’t stopped. Focus on small daily tasks and consider extending payment plans or subscriptions for your clients.
3. Be responsive
Handle cancellations quickly and offer incentives (like coupons) for future purchases. Be patient and understanding with your customers.
4. Be transparent
Communicate honestly with employees and customers to maintain trust.
5. Update your website
Inform customers about new hours, delivery options, or service changes. Use a FAQ page to answer common questions.
6. Be creative
Adapt your work habits and find new solutions as challenges arise. Your ability to adapt is key.
For stores
Manage inventory: Global production is slowing. Inform customers of delays and consider dropshipping or print-on-demand services to supplement stock.
Promote online shopping: If your physical store is closed, remind customers they can order online.
Update store policies: Make sure delivery and refund policies reflect current restrictions. Communicate changes to reduce uncertainty.
For service businesses
Go virtual: Offer services online (classes, therapy, courses) using tools like Skype, Zoom, or Google HangOut.
Be flexible: Allow clients to reschedule or switch to remote sessions. Offer discount coupons to retain customers.
Adapt payment methods: Offer flexible payment options, special rates, or discounts for loyal clients.
For restaurants
Online orders: Let customers order from your website and reward loyalty with discounts.
Increase ingredient stock: Order larger quantities in advance to avoid shortages due to delivery delays.
Follow hygiene measures: Ensure frequent handwashing, clean surfaces, use gloves and masks, and follow all official guidelines.
