Knowing how to take good photos of your business is essential to attract your target audience and make them fall in love with your product or service.
We buy with our eyes: as the saying goes, “a picture is worth a thousand words.” On the Internet, your digital storefront is your business photos. Well-cared-for images are what capture attention first.
Business photos aren’t just product shots. Your business communicates through its organization, staff, decor, and atmosphere. Your website should reflect these values through images.
If you’re wondering how to take good photos of your business, here are five keys for a corporate photo shoot that shows the world your entrepreneurial idea:
1. What kind of photos do you need?
Ask yourself: Do you have a physical store? Do you want to be the face of your business? Do you have a team? What are your products’ features? Who is your target audience? What values do you want to convey? Your answers will define your photo needs.
Generally, there are three main types of photos for your website:
- Product photos: Essential for online stores. Show products in detail and from different angles, always true to reality.
- Team photos: For service businesses, show your team with professional, value-driven images. If you work alone, a good portrait builds trust.
- Location photos: If you have a physical space, show interiors and exteriors to build trust and help customers recognize you.
2. Before the photo: inspiration and preparation
Start with inspiration—create a mood board (Pinterest is great) with images you like. Analyze what they have in common: light, color, composition. Use this as your session guide.
3. The photographic equipment
The best equipment is what you have. It’s more important to know how to use your tools than to have the most expensive gear.
4. The photo session
There’s no magic formula, but these tips help:
- Light: Choose the best-lit time of day. Cloudy days are great for exteriors.
- Orientation: Avoid backlighting; light should come from the front or at a 45º angle.
- Flash: If you’re not used to flash, avoid it. Use a tripod and slow shutter speed instead.
- Shoot in RAW: If possible, for better editing quality.
- ISO: Use low ISO for higher quality, especially for print.
- Depth of field: For product or location shots, keep everything sharp (use f10 or higher).
- Manual mode: Use manual or aperture priority for more control.
- Take multiple shots: Don’t settle for one photo per subject.
- Focus: Make sure your subject is sharp.
- Details: Remove clutter, clean products, and fix backgrounds before shooting.
5. Editing
Edit naturally—show your business as it really is. Avoid heavy filters that distort colors. Export two versions: high-res for print and optimized for web.
In short, attention to detail is crucial for taking good photos of your business and making a great first impression.
