The social media consultancy We Are Social has published the 2023 edition of its traditional “Global Digital Report,” which was usually produced in collaboration with Hootsuite but this year was created with Meltwater.
More than 4.7 billion people worldwide use social media
Once again, this is one of the most comprehensive overviews of the Social Media and Internet sector. This report is one of the most reliable sources of information and data for any Community Manager or social media professional who wants up-to-date data on social media and Internet usage.
The report provides all kinds of data across more than 450 slides globally. Among other information, it notes that more than 4.7 billion people worldwide now use social media, representing 59.4% of the global population, with over 137 million new social platform users in the last year.
You can access all the report’s conclusions to consult up-to-date usage data on the 20 most used social networks worldwide, as well as average usage times for each platform, main online activities, podcast usage data, trends in the use of smart speakers and personal assistants, and much more.
Along with global conclusions, We Are Social and Meltwater also publish information on social media and Internet usage in over a hundred countries, which can also be found on their website.
In addition, they provide specific data on Internet and social media usage in the main Latin American countries.
