Consumers are more digital than ever, and small businesses must adapt quickly. Here are the digital marketing trends for small businesses 2020 you can’t ignore:
1. The rise of TikTok
TikTok’s popularity is booming, especially among Gen Z. Brands must create creative, human, and fun content to connect with this audience.
2. A website is a must
Your business needs a professional website to build credibility and attract customers. No excuses—affordable solutions exist for every budget.
3. Ecommerce growth
Online shopping is now the norm. Small businesses should seize the opportunity by launching or improving their online stores with platforms like WooCommerce or Shopify.
4. Fighting fake news
Fake news spreads fast on social media and can damage your brand. Be transparent, create quality content, and build a loyal customer base to defend your reputation.
5. Voice search
Voice searches are on the rise. Adapt your content for natural language queries and keep your business info updated on Google My Business to appear in local voice results.
In summary…
Small businesses must stay on top of digital trends to adapt and win new customers. With the right tools and strategies, 2020 can be your best year yet.
