If artificial intelligence (AI) taught us anything this year, it’s that one of the keys to knowing how to move toward our goals is knowing (how) to ask the right questions. That’s why, as we look toward 2024, we ask ourselves which topics marketers should keep in mind for their next strategy.
1. How has AI revolutionized marketing?
AI has become a crucial axis for marketers because it has forever transformed the brand-consumer connection. This technology takes your marketing power to the next level. How? Its ability to understand dynamic changes in users allows advertisers and agencies to improve campaign effectiveness to achieve specific business objectives in record time, without neglecting user privacy.
2. Why is adopting reliable measurement tools a strategic decision for your business?
In the new era of digital marketing, there can be no right decisions without quality data. But the key to obtaining it is users’ trust in what your brand will do with it. That’s why adopting reliable measurement tools is now a strategic and urgent decision for leaders. In this sense, Google Analytics 4 can be the ally you need to transform your way of marketing in a world without third-party cookies and to grow your business while strengthening the bond of trust with your customers.
3. How to connect with consumers during their purchase journeys?
We know there are two major challenges for every marketer: discovering which channel their consumers will choose and then getting their ads to capture attention among thousands of stimuli. The good news is that there is a way to overcome both challenges: deeply understanding their behavior. Do you know what their new values are? Having information about consumers is the way to create personalized and scalable ads that deliver the right message, at the right time, and on the channel they prefer.
4. Why is YouTube the space where people (and brands) create culture?
YouTube has forever transformed the way people consume (and produce) video content, even the way they experience sports! Thanks to the multiple formats it offers, both for creating stories and for consuming them, the platform has become a creative powerhouse where everyone finds their own voice and a unique way to navigate their passions. Especially, it is the main stage for Generation Z, whose members have found in the platform a fertile ground to understand themselves, explore possibilities, acquire all kinds of knowledge, and, of course, engage in dialogue.
5. How can you make your brand an agent of change?
Did you know that 71% of people in Latin America consider sustainability a relevant topic in their daily lives? Understanding what concerns them is essential to get to know your consumers better. With this in mind, you can move to action. Don’t know where to start? Our advice is to start by being clear about what ESG stands for for your brand. That foundation will serve as a springboard to create strategies that align with the values of your business (and the planet).
