As we close another year, it’s time to look ahead at web design trends for 2020. Some trends are already here, but will keep shaping corporate communication and user experience. Here’s what to expect:
Web design trends 2020 that will transform your site
Having an attractive website is vital for your business. A good first impression draws users in and helps your brand stand out. Today’s diverse society demands that companies adapt their communication and design to their audience.
Organized elements
Prioritize important elements (photos, CTAs, icons) using size, color, and contrast to guide user attention.
Direct messaging
Use clear, concise text and legible fonts. Users want quick, easy-to-understand messages.
Minimalism
“Less is more.” Remove unnecessary elements and use white space purposefully to highlight key content.
Asymmetrical designs
Original, disruptive layouts are gaining popularity, as long as they make sense and support your brand’s message.
Custom fonts
Choose fonts that match your brand and are easy to read. Custom typography boosts your brand’s quality and recognition.
Vertical scrolling (Parallax)
Parallax scrolling creates depth by moving backgrounds at different speeds as users scroll, making sites more dynamic.
Animations
Animations add dynamism and attract attention, but use them sparingly to avoid overwhelming users.
Other must-have trends
- Responsive design: Your site must look great on all devices—this is now essential, not optional.
- Website security: Use HTTPS and SSL certificates to protect users and build trust.
- WPO (Web Performance Optimization): Fast loading times (ideally under 1 second) improve SEO, conversions, and user experience.
Stay ahead by applying these web design trends for 2020 and make your website more attractive, functional, and successful.
