{"id":13412,"date":"2026-03-09T15:39:34","date_gmt":"2026-03-09T21:39:34","guid":{"rendered":"https:\/\/cuernosoft.com\/figma-vs-templates-como-cambia-la-experiencia-de-tu-sitio-web\/"},"modified":"2026-07-17T14:20:22","modified_gmt":"2026-07-17T20:20:22","slug":"figma-vs-templates-how-they-change-your-website-experience","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/figma-vs-templates-how-they-change-your-website-experience\/","title":{"rendered":"Figma vs. Templates: How They Change Your Website Experience"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cuernosoft.com\/wp-content\/uploads\/2026\/03\/ChatGPT-Image-9-mar-2026-15_38_25-1024x683.png\" alt=\"La imagen actual no tiene texto alternativo. El nombre del archivo es: ChatGPT-Image-9-mar-2026-15_38_25.png\"\/><\/figure>\n\n\n<p data-start=\"69\" data-end=\"238\">When a company decides to build a website, it often faces an important decision that frequently goes unnoticed: <strong data-start=\"195\" data-end=\"238\">design from scratch or use a template?<\/strong><\/p> <p data-start=\"240\" data-end=\"417\">Both options can work, but the choice directly impacts the <strong data-start=\"317\" data-end=\"416\">user experience (UX), brand identity, and the website\u2019s ability to grow<\/strong>.<\/p> <p data-start=\"419\" data-end=\"624\">In this article, we explore how the experience of a website really changes when it is developed from <strong data-start=\"529\" data-end=\"557\">a UI\/UX design in Figma<\/strong> compared with when it is built <strong data-start=\"587\" data-end=\"623\">directly from a template<\/strong>.<\/p> <h3 data-section-id=\"1ac5x4k\" data-start=\"631\" data-end=\"675\">\ud83e\udde9 What it means to design a website in Figma<\/h3> <p data-start=\"677\" data-end=\"794\">Figma is a collaborative design tool that makes it possible to create <strong data-start=\"743\" data-end=\"791\">digital interfaces before developing them<\/strong>.<\/p> <p data-start=\"796\" data-end=\"859\">In a professional web design process, Figma is used to:<\/p> <ul> <li data-start=\"863\" data-end=\"894\">Define the website structure<\/li> <li data-start=\"897\" data-end=\"933\">Design the navigation experience<\/li> <li data-start=\"936\" data-end=\"974\">Create the interface\u2019s visual system<\/li> <li data-start=\"977\" data-end=\"1021\">Prototype the behavior of each section<\/li> <li data-start=\"1024\" data-end=\"1064\">Validate the design before developing it<\/li> <\/ul> <p data-start=\"1066\" data-end=\"1137\">This means that <strong data-start=\"1085\" data-end=\"1136\">the website is planned first and built afterward<\/strong>.<\/p> <p data-start=\"1139\" data-end=\"1228\">With this approach, every element has a clear purpose within the user journey.<\/p> <h3 data-section-id=\"ohly1q\" data-start=\"1235\" data-end=\"1269\">\ud83d\udce6 What using a template involves<\/h3> <p data-start=\"1271\" data-end=\"1368\">A template is a predesigned structure that makes it possible to build a website quickly.<\/p> <p data-start=\"1370\" data-end=\"1390\">It normally includes:<\/p> <ul> <li data-start=\"1394\" data-end=\"1414\">Predefined layouts<\/li> <li data-start=\"1417\" data-end=\"1449\">Preconfigured visual styles<\/li> <li data-start=\"1452\" data-end=\"1477\">Reusable components<\/li> <li data-start=\"1480\" data-end=\"1502\">Predesigned sections<\/li> <\/ul> <p data-start=\"1504\" data-end=\"1618\">This makes it possible to build a website in less time by adapting text, images, and colors from an existing design.<\/p> <p data-start=\"1620\" data-end=\"1711\">Templates are especially popular on platforms such as WordPress, Webflow, and Shopify.<\/p> <h3 data-section-id=\"165fino\" data-start=\"1718\" data-end=\"1769\">\ud83e\udde0 The main difference: design vs. adaptation<\/h3> <p data-start=\"1771\" data-end=\"1830\">The fundamental difference between both approaches is simple:<\/p> <p data-start=\"1832\" data-end=\"1925\"><strong data-start=\"1832\" data-end=\"1852\">Design in Figma:<\/strong><br data-start=\"1852\" data-end=\"1855\" \/>The website is designed around the business, the user, and the objective.<\/p> <p data-start=\"1927\" data-end=\"1993\"><strong data-start=\"1927\" data-end=\"1940\">Template:<\/strong><br data-start=\"1940\" data-end=\"1943\" \/>The business adapts to an already designed structure.<\/p> <p data-start=\"1995\" data-end=\"2105\">Neither option is necessarily wrong, but the result is usually different in terms of experience.<\/p> <h3 data-section-id=\"s9tzmq\" data-start=\"2112\" data-end=\"2163\">\ud83d\udc65 How this affects the user experience<\/h3> <p data-start=\"2165\" data-end=\"2211\">When a website is designed from scratch in Figma:<\/p> <ul> <li data-start=\"2215\" data-end=\"2268\">Navigation adapts to user behavior<\/li> <li data-start=\"2271\" data-end=\"2309\">The content hierarchy is clearer<\/li> <li data-start=\"2312\" data-end=\"2358\">Each section serves a specific objective<\/li> <li data-start=\"2361\" data-end=\"2420\">The journey through the website is planned strategically<\/li> <\/ul> <p data-start=\"2422\" data-end=\"2467\">In contrast, when working with a template:<\/p> <ul> <li data-start=\"2471\" data-end=\"2528\">Some sections may not make sense for the business<\/li> <li data-start=\"2531\" data-end=\"2587\">The content must fit into predetermined structures<\/li> <li data-start=\"2590\" data-end=\"2628\">The experience may feel generic<\/li> <\/ul> <p data-start=\"2630\" data-end=\"2749\">This does not mean that a template is bad, but rather that <strong data-start=\"2685\" data-end=\"2748\">it does not always respond to the specific context of each project<\/strong>.<\/p> <h3 data-section-id=\"m86g7z\" data-start=\"2756\" data-end=\"2798\">\ud83d\ude80 Website flexibility and growth<\/h3> <p data-start=\"2800\" data-end=\"2872\">Another important difference appears when the website needs to evolve.<\/p> <p data-start=\"2874\" data-end=\"2916\">A design based on Figma usually makes it easier to add:<\/p> <ul> <li data-start=\"2920\" data-end=\"2936\">New sections<\/li> <li data-start=\"2939\" data-end=\"2965\">Changes to the architecture<\/li> <li data-start=\"2968\" data-end=\"2981\">UX improvements<\/li> <li data-start=\"2984\" data-end=\"3010\">Project scalability<\/li> <\/ul> <p data-start=\"3012\" data-end=\"3056\">In contrast, some templates may limit:<\/p> <ul> <li data-start=\"3060\" data-end=\"3088\">Structural modifications<\/li> <li data-start=\"3091\" data-end=\"3115\">Deep customization<\/li> <li data-start=\"3118\" data-end=\"3141\">Complex integrations<\/li> <\/ul> <p data-start=\"3143\" data-end=\"3223\">As the project grows, those limitations may become more noticeable.<\/p> <h3 data-section-id=\"1wuv948\" data-start=\"3230\" data-end=\"3274\">\ud83c\udfaf When each approach makes sense<\/h3> <p data-start=\"3276\" data-end=\"3343\">Not every project needs the same level of customization.<\/p> <p data-start=\"3345\" data-end=\"3389\"><strong data-start=\"3345\" data-end=\"3389\">A template may be sufficient when:<\/strong><\/p> <ul> <li data-start=\"3393\" data-end=\"3412\">The website is small<\/li> <li data-start=\"3415\" data-end=\"3449\">A fast launch is needed<\/li> <li data-start=\"3452\" data-end=\"3478\">The budget is limited<\/li> <li data-start=\"3481\" data-end=\"3512\">The objective is to validate an idea<\/li> <\/ul> <p data-start=\"3514\" data-end=\"3566\"><strong data-start=\"3514\" data-end=\"3566\">A UI\/UX design in Figma is usually better when:<\/strong><\/p> <ul> <li data-start=\"3570\" data-end=\"3607\">The website is a central part of the business<\/li> <li data-start=\"3610\" data-end=\"3647\">A differentiated experience is desired<\/li> <li data-start=\"3650\" data-end=\"3678\">The project needs to scale<\/li> <li data-start=\"3681\" data-end=\"3727\">Design is part of the brand identity<\/li> <\/ul> <p data-start=\"3729\" data-end=\"3802\">The key is choosing the right approach for the project\u2019s current stage.<\/p> <h3 data-section-id=\"ncpghz\" data-start=\"3809\" data-end=\"3825\">\ud83e\udde0 In summary<\/h3> <p data-start=\"3827\" data-end=\"3949\">Figma and templates do not necessarily compete with each other, but they represent <strong data-start=\"3903\" data-end=\"3948\">two different ways of building a website<\/strong>.<\/p> <p data-start=\"3951\" data-end=\"4053\">One prioritizes strategic design from the beginning.<br data-start=\"4002\" data-end=\"4005\" \/>The other prioritizes implementation speed.<\/p> <p data-start=\"4055\" data-end=\"4089\">The final experience will depend on:<\/p> <ul> <li data-start=\"4092\" data-end=\"4117\">The business objectives<\/li> <li data-start=\"4120\" data-end=\"4153\">User behavior<\/li> <li data-start=\"4156\" data-end=\"4193\">The required level of customization<\/li> <\/ul> <p data-start=\"4195\" data-end=\"4288\">What matters is not only having a website, but <strong data-start=\"4240\" data-end=\"4287\">having a website that works for your project<\/strong>.<\/p> <h3 data-section-id=\"c7yjub\" data-start=\"4295\" data-end=\"4317\">\u2728 From Cuernosoft<\/h3> <p data-start=\"4319\" data-end=\"4432\">At Cuernosoft, we design websites by thinking first about the user experience and the business objectives.<\/p> <p data-start=\"4434\" data-end=\"4481\">Depending on the project, we can work with:<\/p> <ul> <li data-start=\"4484\" data-end=\"4523\">Custom UI\/UX designs in Figma<\/li> <li data-start=\"4526\" data-end=\"4565\">Optimized development using templates<\/li> <\/ul> <p data-start=\"4567\" data-end=\"4644\">always seeking the right balance between <strong data-start=\"4604\" data-end=\"4643\">strategy, efficiency, and results<\/strong>.<\/p> <p data-start=\"4646\" data-end=\"4698\">If you are thinking about building or redesigning your website:<\/p> <p data-start=\"4700\" data-end=\"4734\">\ud83d\udc49 <a class=\"decorated-link\" href=\"https:\/\/cuernosoft.com\/en\/contact\/\" target=\"_new\" rel=\"noopener\" data-start=\"4703\" data-end=\"4734\">https:\/\/cuernosoft.com\/contacto<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a company decides to build a website, it often faces an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[90,85,98],"class_list":["post-13412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-seo-en","tag-web-design-en","tag-web-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Figma vs. Templates: How They Change Your Website Experience &#8211; Agencia de Marketing<\/title>\n<meta name=\"description\" content=\"When a company decides to build a website, it often faces an important decision that frequently goes unnoticed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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