{"id":13327,"date":"2025-09-09T15:38:55","date_gmt":"2025-09-09T21:38:55","guid":{"rendered":"https:\/\/cuernosoft.com\/checkout-optimizado-reduce-el-abandono-con-5-ajustes\/"},"modified":"2026-07-17T09:28:53","modified_gmt":"2026-07-17T15:28:53","slug":"optimized-checkout-reduce-abandonment-with-5-adjustments","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/optimized-checkout-reduce-abandonment-with-5-adjustments\/","title":{"rendered":"Optimized Checkout: reduce abandonment with 5 adjustments"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cuernosoft.com\/wp-content\/uploads\/2025\/09\/ChatGPT-Image-9-sept-2025-15_36_38-1024x683.png\" alt=\"La imagen actual no tiene texto alternativo. El nombre del archivo es: ChatGPT-Image-9-sept-2025-15_36_38.png\"\/><\/figure>\n\n\n<p>Imagine a customer reaches your checkout, takes out their card\u2026 and leaves because the line is not moving or the price changed at the last minute. The same thing happens in your online store when the <strong data-start=\"372\" data-end=\"384\">checkout<\/strong> has friction. The good news: with five simple adjustments, you can recover many sales that are currently slipping away.<\/p> <h2 data-start=\"506\" data-end=\"547\">1) Ask for less information (only the essentials)<\/h2> <p data-start=\"548\" data-end=\"609\">Every extra field is another reason to leave.<br data-start=\"588\" data-end=\"591\" \/><strong data-start=\"591\" data-end=\"609\">What to do today:<\/strong><\/p> <ul> <li data-start=\"612\" data-end=\"665\">Allow customers to <strong data-start=\"620\" data-end=\"645\">check out as guests<\/strong> (without creating an account).<\/li> <li data-start=\"668\" data-end=\"746\">Ask only for what is necessary: <strong data-start=\"692\" data-end=\"719\">name, email, phone number<\/strong>, and <strong data-start=\"722\" data-end=\"745\">address, if applicable<\/strong>.<\/li> <li data-start=\"749\" data-end=\"820\">If there are shipping\/pickup options, show <strong data-start=\"792\" data-end=\"819\">only what applies<\/strong>.<\/li> <\/ul> <p data-start=\"822\" data-end=\"900\"><strong data-start=\"822\" data-end=\"857\">How it feels for the customer:<\/strong> fast, without strange questions or unnecessary steps.<\/p> <p data-start=\"902\" data-end=\"929\"><strong data-start=\"902\" data-end=\"927\">Microcopy example:<\/strong><\/p> <blockquote data-start=\"930\" data-end=\"989\"> <p data-start=\"932\" data-end=\"989\">\u201cWe will ask only for the information needed to deliver your order.\u201d<\/p> <\/blockquote> <h2 data-start=\"996\" data-end=\"1046\">2) No surprises: clear final price and delivery times<\/h2> <p data-start=\"1047\" data-end=\"1145\">Customers hate discovering at the end that shipping costs more than expected.<br data-start=\"1124\" data-end=\"1127\" \/><strong data-start=\"1127\" data-end=\"1145\">What to do today:<\/strong><\/p> <ul> <li data-start=\"1148\" data-end=\"1210\">Show the <strong data-start=\"1156\" data-end=\"1187\">total with shipping and taxes<\/strong> before the final click.<\/li> <li data-start=\"1213\" data-end=\"1303\">Indicate <strong data-start=\"1220\" data-end=\"1241\">estimated delivery times<\/strong> (e.g., \u201c24\u201372 business hours\u201d) and a <strong data-start=\"1272\" data-end=\"1302\">simple exchange policy<\/strong>.<\/li> <li data-start=\"1306\" data-end=\"1363\">Keep an <strong data-start=\"1316\" data-end=\"1346\">order summary visible<\/strong> at all times.<\/li> <\/ul> <p data-start=\"1365\" data-end=\"1421\"><strong data-start=\"1365\" data-end=\"1400\">How it feels for the customer:<\/strong> trust and control.<\/p> <p data-start=\"1423\" data-end=\"1450\"><strong data-start=\"1423\" data-end=\"1448\">Microcopy example:<\/strong><\/p> <blockquote data-start=\"1451\" data-end=\"1509\"> <p data-start=\"1453\" data-end=\"1509\">\u201cDelivery within 24\u201372 business hours. Easy exchanges within 7 days.\u201d<\/p> <\/blockquote> <h2 data-start=\"1516\" data-end=\"1554\">3) Offer payment methods people already use<\/h2> <p data-start=\"1555\" data-end=\"1609\">If they do not recognize the payment method, they hesitate.<br data-start=\"1588\" data-end=\"1591\" \/><strong data-start=\"1591\" data-end=\"1609\">What to do today:<\/strong><\/p> <ul> <li data-start=\"1612\" data-end=\"1693\">Accept <strong data-start=\"1619\" data-end=\"1631\">cards<\/strong> and <strong data-start=\"1634\" data-end=\"1661\">local\/familiar payment methods<\/strong> (in El Salvador: Wompi, PayPal, Stripe).<\/li> <li data-start=\"1696\" data-end=\"1777\">Arrange the options: place <strong data-start=\"1725\" data-end=\"1745\">card payment<\/strong> or <strong data-start=\"1748\" data-end=\"1763\">express checkout<\/strong> first, followed by the others.<\/li> <li data-start=\"1780\" data-end=\"1834\">Display <strong data-start=\"1788\" data-end=\"1811\">security badges<\/strong> near the payment button.<\/li> <\/ul> <p data-start=\"1836\" data-end=\"1890\"><strong data-start=\"1836\" data-end=\"1871\">How it feels for the customer:<\/strong> familiar and secure.<\/p> <p data-start=\"1892\" data-end=\"1919\"><strong data-start=\"1892\" data-end=\"1917\">Microcopy example:<\/strong><\/p> <blockquote data-start=\"1920\" data-end=\"1977\"> <p data-start=\"1922\" data-end=\"1977\">\u201c100% secure payment. We accept cards and local payment methods.\u201d<\/p> <\/blockquote> <h2 data-start=\"1984\" data-end=\"2018\">4) Fast and easy on mobile<\/h2> <p data-start=\"2019\" data-end=\"2114\">More than half of customers shop from their phones. If your checkout is not fast, they will leave.<br data-start=\"2093\" data-end=\"2096\" \/><strong data-start=\"2096\" data-end=\"2114\">What to do today:<\/strong><\/p> <ul> <li data-start=\"2117\" data-end=\"2164\"><strong data-start=\"2117\" data-end=\"2133\">Large button<\/strong> that is easy to see: \u201cComplete Purchase.\u201d<\/li> <li data-start=\"2167\" data-end=\"2249\"><strong data-start=\"2167\" data-end=\"2192\">No distractions<\/strong>: no unnecessary pop-ups or menus that take customers out of the checkout flow.<\/li> <li data-start=\"2252\" data-end=\"2323\"><strong data-start=\"2252\" data-end=\"2282\">Show errors immediately<\/strong> (field by field) to avoid wasting time.<\/li> <\/ul> <p data-start=\"2325\" data-end=\"2380\"><strong data-start=\"2325\" data-end=\"2360\">How it feels for the customer:<\/strong> smooth and effortless.<\/p> <p data-start=\"2382\" data-end=\"2409\"><strong data-start=\"2382\" data-end=\"2407\">Microcopy example:<\/strong><\/p> <blockquote data-start=\"2410\" data-end=\"2477\"> <p data-start=\"2412\" data-end=\"2477\">\u201cIf anything is missing, we will let you know right here\u2014without losing your progress.\u201d<\/p> <\/blockquote> <h2 data-start=\"2484\" data-end=\"2532\">5) Recover sales with a friendly reminder<\/h2> <p data-start=\"2533\" data-end=\"2622\">Many customers abandon their carts because they are in a hurry, not because they are no longer interested. A small reminder works.<br data-start=\"2601\" data-end=\"2604\" \/><strong data-start=\"2604\" data-end=\"2622\">What to do today:<\/strong><\/p> <ul> <li data-start=\"2625\" data-end=\"2702\">Send <strong data-start=\"2631\" data-end=\"2650\">a reminder<\/strong> (email or WhatsApp) if they left the checkout incomplete.<\/li> <li data-start=\"2705\" data-end=\"2760\">Allow them to <strong data-start=\"2712\" data-end=\"2743\">continue where they left off<\/strong> with one click.<\/li> <li data-start=\"2763\" data-end=\"2842\">Test small changes: button text, step order, and clearer labels.<\/li> <\/ul> <p data-start=\"2844\" data-end=\"2883\"><strong data-start=\"2844\" data-end=\"2881\">Short template (WhatsApp\/email):<\/strong><\/p> <blockquote data-start=\"2884\" data-end=\"3047\"> <p data-start=\"2886\" data-end=\"3047\">\u201cHi, {{name}}! We saved your order for {{product}}. Would you like to complete it now? You can continue here: {{link}}. If you have any questions, I am here to help.\u201d<\/p> <\/blockquote> <h2 data-start=\"3054\" data-end=\"3086\">Express checklist (20 minutes)<\/h2> <ul> <li data-start=\"3093\" data-end=\"3125\">Guest checkout enabled.<\/li> <li data-start=\"3132\" data-end=\"3157\">Only essential fields.<\/li> <li data-start=\"3164\" data-end=\"3219\">Total (including shipping and taxes) visible before payment.<\/li> <li data-start=\"3226\" data-end=\"3275\">Familiar payment methods and security badge.<\/li> <li data-start=\"3282\" data-end=\"3329\">Clean, distraction-free checkout on mobile.<\/li> <li data-start=\"3336\" data-end=\"3373\">Cart abandonment reminder configured.<\/li> <\/ul> <h2 data-start=\"3380\" data-end=\"3430\">Signs that your checkout is slowing down sales<\/h2> <ul> <li data-start=\"3433\" data-end=\"3495\">Customers message you asking, <strong data-start=\"3457\" data-end=\"3493\">\u201cWhat is the final total with shipping?\u201d<\/strong><\/li> <li data-start=\"3498\" data-end=\"3551\">Many customers <strong data-start=\"3505\" data-end=\"3527\">add items to their carts<\/strong>, but few <strong data-start=\"3539\" data-end=\"3548\">pay<\/strong>.<\/li> <li data-start=\"3554\" data-end=\"3616\">Support receives questions about <strong data-start=\"3578\" data-end=\"3597\">payment methods<\/strong> or <strong data-start=\"3600\" data-end=\"3613\">policies<\/strong>.<\/li> <li data-start=\"3619\" data-end=\"3668\">The checkout <strong data-start=\"3631\" data-end=\"3640\">is slow<\/strong> or \u201cfreezes\u201d on mobile.<\/li> <\/ul> <h2 data-start=\"3675\" data-end=\"3699\">What you can expect<\/h2> <p data-start=\"3700\" data-end=\"3861\">When you simplify the process, the <strong data-start=\"3720\" data-end=\"3752\">completion rate increases<\/strong> and abandonment decreases. It is not magic: it is about removing obstacles. Start with one or two adjustments this week and measure the difference.<\/p> <h3 data-start=\"3868\" data-end=\"3909\">Do you want us to implement it for you?<\/h3> <p data-start=\"3910\" data-end=\"4158\" data-is-last-node=\"\" data-is-only-node=\"\">At <strong data-start=\"3913\" data-end=\"3927\">Cuernosoft<\/strong>, we prepare your checkout so it is simple, clear, and equipped with reliable payment methods (Wompi\/PayPal\/Stripe), trust-building messages, and automatic reminders to recover sales.<br data-start=\"4105\" data-end=\"4108\" \/>Would you like me to prepare a proposal with the steps, timeline, and cost? <a href=\"https:\/\/calendar.app.google\/RjYT7i3odDjqYKjz6\" target=\"_blank\" rel=\"noopener\">Click here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine a customer reaches your checkout, takes out their card\u2026 and leaves [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[233,234,235,85,127],"class_list":["post-13327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-ecommerce-en","tag-tienda-en-linea-en","tag-ux-ui-en","tag-web-design-en","tag-web-design-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimized Checkout: reduce abandonment with 5 adjustments &#8211; 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