{"id":10550,"date":"2019-12-21T16:17:19","date_gmt":"2019-12-21T22:17:19","guid":{"rendered":"https:\/\/cuernosoft.com\/el-marketing-con-influencers-crecio-un-49-en-2019\/"},"modified":"2019-12-21T16:17:19","modified_gmt":"2019-12-21T22:17:19","slug":"el-marketing-con-influencers-crecio-un-49-en-2019","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/el-marketing-con-influencers-crecio-un-49-en-2019\/","title":{"rendered":"El marketing con influencers creci\u00f3 un 49% en 2019"},"content":{"rendered":"\n<p>\u00bfQui\u00e9n dijo que los influencers ya no generan tanta influencia como antes? Al menos en 2019 las empresas han apostado a\u00fan m\u00e1s por que sean ellos quienes lleven sus mensajes a su p\u00fablico objetivo. Seg\u00fan un informe elaborado por la compa\u00f1\u00eda de an\u00e1lisis de datos Klear, el&nbsp;marketing con influencers&nbsp;creci\u00f3 el a\u00f1o pasado un 49% y se consolida como una de las&nbsp;estrategias de marketing que ser\u00e1n tendencia&nbsp;para 2020. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> La mayor parte de los influencers tienen entre 25 y 34 a\u00f1os.<\/p><\/blockquote>\n\n\n\n<p>Para llevar a cabo el&nbsp;<a href=\"https:\/\/klear.com\/state-of-influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">estudio<\/a>, la compa\u00f1\u00eda ha analizado m\u00e1s de tres millones de art\u00edculos promocionados que han sido publicados a lo largo del a\u00f1o. As\u00ed ha podido determinar las tendencias y sacar conclusiones en cuanto al empleo del marketing con influenciadores. Seg\u00fan Klear, el n\u00famero de art\u00edculos que inclu\u00edan la etiqueta #ad se increment\u00f3 casi en un 49% en el a\u00f1o 2019.<\/p>\n\n\n\n<p>El an\u00e1lisis deja de lado as\u00ed aquellas publicaciones que emplean la herramienta para indicar promoci\u00f3n de contenido del propio Instagram, y tambi\u00e9n aquellas en las que no se indic\u00f3 que se trataba de un post patrocinado, m\u00e1s dif\u00edciles de analizar. A\u00fan as\u00ed, saca interesantes conclusiones de entre aquellos que s\u00ed utilizaron el hashtag #ad.<\/p>\n\n\n\n<p>Por ejemplo, seg\u00fan el estudio, la mayor parte de los influencers en Instagram&nbsp;<strong>son mujeres, el 84%<\/strong>. Tambi\u00e9n resulta interesante destacar que son los que tienen entre 25 y 34 a\u00f1os los usuarios m\u00e1s influyentes (el 54%), a pesar del empuje de las nuevas generaciones -o quiz\u00e1 porque estos ya se van a otras plataformas como TikTok- mientras que los que superan esa edad son \u00fanicamente el 11%.<\/p>\n\n\n\n<p>Moda, viaje y fitness son, seg\u00fan el informe, los sectores en los que m\u00e1s se desarrollan campa\u00f1as de marketing con influencers. Adem\u00e1s, tambi\u00e9n se se\u00f1ala el crecimiento en el uso de las Stories de Instagram, medio que cada vez se emplea m\u00e1s a la hora de llegar a los clientes y potenciales clientes a trav\u00e9s de la cercan\u00eda y la honestidad. Seg\u00fan la compa\u00f1\u00eda, los influencers publicaron de media 3 historias en 2018, mientras que este a\u00f1o han aumentado la frecuencia hasta 3,6 de media.<\/p>\n\n\n\n<p>La relaci\u00f3n con los influencers se ver\u00e1 afectada cuando Instagram&nbsp;deje de mostrar el total de \u00abme gustas\u00bb&nbsp;en cada publicaci\u00f3n a principios de 2020. Sin embargo, la red social&nbsp;ya est\u00e1 probando un programa&nbsp;que le permitir\u00e1&nbsp;<strong>ser parte en la relaci\u00f3n comercial entre marcas e influenciadores<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n dijo que los influencers ya no generan tanta influencia como antes? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,102],"tags":[],"class_list":["post-10550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El marketing con influencers creci\u00f3 un 49% en 2019 &#8211; Agencia de Marketing en El Salvador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cuernosoft.com\/en\/el-marketing-con-influencers-crecio-un-49-en-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing con influencers creci\u00f3 un 49% en 2019\" \/>\n<meta property=\"og:description\" content=\"\u00bfQui\u00e9n dijo que los influencers ya no generan tanta influencia como antes? 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