Your email reputation is the most important factor for reaching your contacts\u2019 inboxes.<\/p>\n\n\n\n
Your reputation is mainly based on three factors:<\/p>\n\n\n\n
If your contacts open and click your emails, future messages from your domain (example@yourdomain.com) are more likely to reach the inbox. This history is independent of your IP or email marketing platform.<\/p>\n\n\n\n
If contacts haven\u2019t recently subscribed, ISPs will quickly notice negative behaviors (unsubscribes or spam reports), which can hurt your domain\u2019s reputation.<\/p>\n\n\n\n
Even if you\u2019re emailing new subscribers, ISPs consider your domain\u2019s overall reputation. If Gmail users have ignored, marked as spam, or unsubscribed from your emails, Gmail may flag your domain as spam for all recipients. A positive reputation means your emails will consistently reach inboxes.<\/p>\n\n\n\n
Which IP are your campaigns sent from?<\/em> Does email content matter?<\/em> Are you on a blacklist?<\/em> Your email reputation is the most important factor for reaching your contacts\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":9255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"class_list":["post-10413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en"],"yoast_head":"\n
Like domains, IPs have reputations. However, the domain is the most important factor for inbox placement, whether you use a shared or dedicated IP.<\/p>\n\n\n\n
ISPs check your message content for spam signals.<\/p>\n\n\n\n
Third-party organizations maintain blacklists for major ISPs. If you\u2019re listed, you\u2019ll usually get an email explaining why and how to be removed. Ignoring these steps can hurt your deliverability.<\/p>\n","protected":false},"excerpt":{"rendered":"