{"id":10399,"date":"2020-08-07T09:37:20","date_gmt":"2020-08-07T15:37:20","guid":{"rendered":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/"},"modified":"2025-05-28T15:23:19","modified_gmt":"2025-05-28T21:23:19","slug":"how-to-improve-the-eat-of-a-website","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/how-to-improve-the-eat-of-a-website\/","title":{"rendered":"How to improve the EAT of a website"},"content":{"rendered":"\n<p>EAT stands for <strong>Expertise, Authoritativeness, and Trustworthiness<\/strong>. These are three factors Google expects all content to meet to rank as high as possible in search results.<\/p>\n\n\n\n<p>It\u2019s important to note that, while Google values EAT, <strong>it\u2019s not a direct ranking factor<\/strong> like keywords, SSL certificates, or Core Web Vitals. However, EAT is gaining attention and importance in SEO.<\/p>\n\n\n\n<p>EAT is so important that it\u2019s mentioned 135 times in Google\u2019s quality guidelines document.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-does-eat-matter\">Why does EAT matter?<\/h3>\n\n\n\n<p>In <a rel=\"noreferrer noopener\" href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/es\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\">Google\u2019s quality guidelines<\/a>, EAT is mentioned almost once per page. Google also highlights EAT as a way to fight fake news and harmful information.<\/p>\n\n\n\n<p>Every time Google launches a core algorithm update, they share an article called \u201cWhat Webmasters Should Know About Google Core Updates,\u201d which has a long section on EAT.<\/p>\n\n\n\n<p>In August 2018, Google released the \u201cMedic\u201d update, which especially affected medical and financial sites\u2014areas where EAT is crucial. This also introduced the YMYL (Your Money or Your Life) concept for sensitive topics.<\/p>\n\n\n\n<p>EAT is Google\u2019s best tool to combat pages that could harm users\u2019 health or finances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-improve-eat-for-seo\">How to improve EAT for SEO<\/h3>\n\n\n\n<p>Google hasn\u2019t given specific advice on improving EAT, but experts suggest:<\/p>\n\n\n\n<p><strong>Authors and experts:<\/strong> Use clear author bios and have experts review your content to show expertise.<\/p>\n\n\n\n<p><strong>Structured data:<\/strong> Use structured data to highlight content authors and expertise.<\/p>\n\n\n\n<p><strong>External links:<\/strong> Build a strong link profile and remove links from low-authority or suspicious sites.<\/p>\n\n\n\n<p><strong>Comments:<\/strong> Remove low-quality or spam comments from your site.<\/p>\n\n\n\n<p><strong>Online reputation:<\/strong> Monitor your brand\u2019s reputation and address any negative reviews or issues.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EAT stands for Expertise, Authoritativeness, and Trustworthiness. These are three factors Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,84],"tags":[],"class_list":["post-10399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-sem","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to improve the EAT of a website &#8211; Agencia de Marketing en El Salvador<\/title>\n<meta name=\"description\" content=\"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve the EAT of a website\" \/>\n<meta property=\"og:description\" content=\"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Marketing en El Salvador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cuernosoft.sv\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T15:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T21:23:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"910\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cuernosoft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cuernosoft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/\"},\"author\":{\"name\":\"cuernosoft\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\"},\"headline\":\"How to improve the EAT of a website\",\"datePublished\":\"2020-08-07T15:37:20+00:00\",\"dateModified\":\"2025-05-28T21:23:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/1366_2000-3.jpg\",\"articleSection\":[\"SEO and SEM\",\"Web Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/\",\"name\":\"How to improve the EAT of a website &#8211; Agencia de Marketing en El Salvador\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/1366_2000-3.jpg\",\"datePublished\":\"2020-08-07T15:37:20+00:00\",\"dateModified\":\"2025-05-28T21:23:19+00:00\",\"description\":\"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/1366_2000-3.jpg\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/1366_2000-3.jpg\",\"width\":1366,\"height\":910},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/como-mejorar-el-eat-de-una-pagina-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to improve the EAT of a website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"name\":\"Agencia de Marketing El Salvador\",\"description\":\"Cuernosoft\",\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cuernosoft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\",\"name\":\"Cuernosoft SA de CV\",\"alternateName\":\"Cuernosoft SA de CV\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"width\":1352,\"height\":235,\"caption\":\"Cuernosoft SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cuernosoft.sv\",\"https:\\\/\\\/www.instagram.com\\\/cuernosoft.sv\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\",\"name\":\"cuernosoft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"caption\":\"cuernosoft\"},\"sameAs\":[\"http:\\\/\\\/cuernosoft.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to improve the EAT of a website &#8211; Agencia de Marketing en El Salvador","description":"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/","og_locale":"en_US","og_type":"article","og_title":"How to improve the EAT of a website","og_description":"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.","og_url":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/","og_site_name":"Agencia de Marketing en El Salvador","article_publisher":"https:\/\/www.facebook.com\/cuernosoft.sv","article_published_time":"2020-08-07T15:37:20+00:00","article_modified_time":"2025-05-28T21:23:19+00:00","og_image":[{"width":1366,"height":910,"url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg","type":"image\/jpeg"}],"author":"cuernosoft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cuernosoft","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#article","isPartOf":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/"},"author":{"name":"cuernosoft","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0"},"headline":"How to improve the EAT of a website","datePublished":"2020-08-07T15:37:20+00:00","dateModified":"2025-05-28T21:23:19+00:00","mainEntityOfPage":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/"},"wordCount":273,"commentCount":0,"publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"image":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg","articleSection":["SEO and SEM","Web Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/","url":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/","name":"How to improve the EAT of a website &#8211; Agencia de Marketing en El Salvador","isPartOf":{"@id":"https:\/\/cuernosoft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#primaryimage"},"image":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg","datePublished":"2020-08-07T15:37:20+00:00","dateModified":"2025-05-28T21:23:19+00:00","description":"EAT (expertise, authoritativeness, trustworthiness) is key for SEO; it helps Google assess your content\u2019s quality and credibility, even if it\u2019s not a direct ranking factor.","breadcrumb":{"@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#primaryimage","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/1366_2000-3.jpg","width":1366,"height":910},{"@type":"BreadcrumbList","@id":"https:\/\/cuernosoft.com\/como-mejorar-el-eat-de-una-pagina-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cuernosoft.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to improve the EAT of a website"}]},{"@type":"WebSite","@id":"https:\/\/cuernosoft.com\/#website","url":"https:\/\/cuernosoft.com\/","name":"Agencia de Marketing El Salvador","description":"Cuernosoft","publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cuernosoft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cuernosoft.com\/#organization","name":"Cuernosoft SA de CV","alternateName":"Cuernosoft SA de CV","url":"https:\/\/cuernosoft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","width":1352,"height":235,"caption":"Cuernosoft SA de CV"},"image":{"@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cuernosoft.sv","https:\/\/www.instagram.com\/cuernosoft.sv"]},{"@type":"Person","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0","name":"cuernosoft","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","caption":"cuernosoft"},"sameAs":["http:\/\/cuernosoft.com"]}]}},"_links":{"self":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/comments?post=10399"}],"version-history":[{"count":1,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10399\/revisions"}],"predecessor-version":[{"id":10507,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10399\/revisions\/10507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media\/9231"}],"wp:attachment":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media?parent=10399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/categories?post=10399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/tags?post=10399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}