{"id":10396,"date":"2020-08-28T08:50:46","date_gmt":"2020-08-28T14:50:46","guid":{"rendered":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/"},"modified":"2025-05-28T14:45:24","modified_gmt":"2025-05-28T20:45:24","slug":"why-is-social-media-advertising-effective","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/why-is-social-media-advertising-effective\/","title":{"rendered":"Why is social media advertising effective?"},"content":{"rendered":"\n<p>Most of the world uses social media\u2014<strong>over 50% of the global population is registered on a social network, up 9.2% since 2019.<\/strong><\/p>\n\n\n\n<p>This alone proves its effectiveness for your brand. Imagine how many people connect daily for hours! Regardless of age, gender, or location, the internet has become an essential communication channel, and thanks to technology, it\u2019s made life easier for everyone.<\/p>\n\n\n\n<p><strong>But how effective are social networks for a business?<\/strong><\/p>\n\n\n\n<p>Today, social networks are more than just places to post photos or chat with friends\u2014they\u2019re also information sources, online shopping platforms, and spaces to share opinions. That\u2019s why it\u2019s essential for any brand to have a presence on them.<\/p>\n\n\n\n<p>But it\u2019s not enough to just open social accounts and post. Part of a company\u2019s <em>commercial strategy<\/em> involves <em>\u201cDigital Ads\u201d<\/em>\u2014using every tool possible to increase brand presence online.<\/p>\n\n\n\n<p>To be clear, \u201cpautar\u201d means paying for ads to reach a target audience defined in your marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-advertise\"><strong>Why should you advertise?<\/strong><\/h2>\n\n\n\n<p>Online competition is for attention, and ads give you an edge: reach, presence, data capture, and more. If you\u2019re not convinced, here are 3 proofs of its effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-proofs-of-the-effectiveness-of-social-media-ads\"><strong>3 proofs of the effectiveness of social media ads:<\/strong><\/h2>\n\n\n\n<p><strong>Reach more people:<\/strong> With digital ads, you get more reach and can connect with people on social media who might not even know about your brand\u2014another chance to sell.<\/p>\n\n\n\n<p><strong>Create your ideal customer profile:<\/strong> Ads let you carefully define your audience\u2014who you want to see your ad. Not everyone is your buyer, so this helps you focus your efforts on the right people.<\/p>\n\n\n\n<p><strong>Capture leads:<\/strong> Imagine your ideal customer finds you, clicks your ad, and leaves their contact info.<\/p>\n\n\n\n<p>With digital ads, you can do this\u2014create a lead capture campaign and build a large list of potential clients.<\/p>\n\n\n\n<p>With all this, you\u2019ll have more sales opportunities, more people will know your product or service, and they\u2019ll understand why they need it.<\/p>\n\n\n\n<p>Interested in a digital ad campaign? We\u2019re experts in audience creation and advertising. Contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the world uses social media\u2014over 50% of the global population [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-10396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is social media advertising effective? &#8211; Agencia de Marketing en El Salvador<\/title>\n<meta name=\"description\" content=\"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is social media advertising effective?\" \/>\n<meta property=\"og:description\" content=\"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Marketing en El Salvador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cuernosoft.sv\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T14:50:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T20:45:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cuernosoft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cuernosoft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/\"},\"author\":{\"name\":\"cuernosoft\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\"},\"headline\":\"Why is social media advertising effective?\",\"datePublished\":\"2020-08-28T14:50:46+00:00\",\"dateModified\":\"2025-05-28T20:45:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/\"},\"wordCount\":350,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/will-francis-r02wxT3-PYw-unsplash.jpg\",\"articleSection\":[\"Social networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/\",\"name\":\"Why is social media advertising effective? &#8211; Agencia de Marketing en El Salvador\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/will-francis-r02wxT3-PYw-unsplash.jpg\",\"datePublished\":\"2020-08-28T14:50:46+00:00\",\"dateModified\":\"2025-05-28T20:45:24+00:00\",\"description\":\"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/will-francis-r02wxT3-PYw-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/will-francis-r02wxT3-PYw-unsplash.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/por-que-es-efectiva-la-publicidad-en-redes-sociales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why is social media advertising effective?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"name\":\"Agencia de Marketing El Salvador\",\"description\":\"Cuernosoft\",\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cuernosoft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\",\"name\":\"Cuernosoft SA de CV\",\"alternateName\":\"Cuernosoft SA de CV\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"width\":1352,\"height\":235,\"caption\":\"Cuernosoft SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cuernosoft.sv\",\"https:\\\/\\\/www.instagram.com\\\/cuernosoft.sv\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\",\"name\":\"cuernosoft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"caption\":\"cuernosoft\"},\"sameAs\":[\"http:\\\/\\\/cuernosoft.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why is social media advertising effective? &#8211; Agencia de Marketing en El Salvador","description":"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/","og_locale":"en_US","og_type":"article","og_title":"Why is social media advertising effective?","og_description":"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.","og_url":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/","og_site_name":"Agencia de Marketing en El Salvador","article_publisher":"https:\/\/www.facebook.com\/cuernosoft.sv","article_published_time":"2020-08-28T14:50:46+00:00","article_modified_time":"2025-05-28T20:45:24+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg","type":"image\/jpeg"}],"author":"cuernosoft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cuernosoft","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#article","isPartOf":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/"},"author":{"name":"cuernosoft","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0"},"headline":"Why is social media advertising effective?","datePublished":"2020-08-28T14:50:46+00:00","dateModified":"2025-05-28T20:45:24+00:00","mainEntityOfPage":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"image":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg","articleSection":["Social networks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/","url":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/","name":"Why is social media advertising effective? &#8211; Agencia de Marketing en El Salvador","isPartOf":{"@id":"https:\/\/cuernosoft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#primaryimage"},"image":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg","datePublished":"2020-08-28T14:50:46+00:00","dateModified":"2025-05-28T20:45:24+00:00","description":"Social media ads boost reach, let you target audiences, and capture leads\u2014making your digital strategy more effective.","breadcrumb":{"@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#primaryimage","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2020\/08\/will-francis-r02wxT3-PYw-unsplash.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/cuernosoft.com\/por-que-es-efectiva-la-publicidad-en-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cuernosoft.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why is social media advertising effective?"}]},{"@type":"WebSite","@id":"https:\/\/cuernosoft.com\/#website","url":"https:\/\/cuernosoft.com\/","name":"Agencia de Marketing El Salvador","description":"Cuernosoft","publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cuernosoft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cuernosoft.com\/#organization","name":"Cuernosoft SA de CV","alternateName":"Cuernosoft SA de CV","url":"https:\/\/cuernosoft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","width":1352,"height":235,"caption":"Cuernosoft SA de CV"},"image":{"@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cuernosoft.sv","https:\/\/www.instagram.com\/cuernosoft.sv"]},{"@type":"Person","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0","name":"cuernosoft","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","caption":"cuernosoft"},"sameAs":["http:\/\/cuernosoft.com"]}]}},"_links":{"self":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/comments?post=10396"}],"version-history":[{"count":1,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10396\/revisions"}],"predecessor-version":[{"id":10502,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10396\/revisions\/10502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media\/9228"}],"wp:attachment":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media?parent=10396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/categories?post=10396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/tags?post=10396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}