{"id":10274,"date":"2023-01-31T07:04:17","date_gmt":"2023-01-31T13:04:17","guid":{"rendered":"https:\/\/cuernosoft.com\/que-es-el-sms-marketing\/"},"modified":"2025-05-27T16:20:00","modified_gmt":"2025-05-27T22:20:00","slug":"what-is-sms-marketing","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/","title":{"rendered":"What is SMS Marketing?"},"content":{"rendered":"\n

SMS Marketing is a marketing technique that uses short text messages (SMS) to reach customers and promote products or services. Unlike other marketing channels, such as email or social media, SMS is a personal and direct way to reach customers, as messages are delivered to their mobile phones\u2014a device they almost always have in hand.<\/p>\n\n\n\n

There are several ways to use SMS Marketing in your business. Some of the most common include:<\/p>\n\n\n\n

    \n
  1. Promotions and special offers:<\/strong> Send text messages to your customers with exclusive offers and discount coupons.<\/li>\n\n\n\n
  2. Reminders:<\/strong> Use SMS to remind your customers about important events, such as a dentist appointment or a schedule change in your business.<\/li>\n\n\n\n
  3. Surveys:<\/strong> Conduct quick surveys via text messages to get your customers\u2019 opinions about your business.<\/li>\n\n\n\n
  4. Notifications:<\/strong> Use SMS to send notifications about new products or services or important updates in your business.<\/li>\n\n\n\n
  5. Follow-up messages:<\/strong> Use SMS to follow up on your customers\u2019 purchase process and provide assistance if needed.<\/li>\n<\/ol>\n\n\n\n

    Additionally, SMS Marketing is an effective way to reach customers since 98% of text messages are read and 90% are responded to within less than 3 minutes. It\u2019s also an economical way to reach a large number of customers, as text messages are generally cheaper than other forms of marketing.<\/p>\n\n\n\n

    However, it\u2019s important to remember that SMS Marketing should only be used with the customer\u2019s prior consent and not to send unwanted messages or spam, as this can result in a bad reputation for your business. It\u2019s also important to follow the applicable privacy regulations and laws in your country or region.<\/p>\n\n\n\n

    In summary, SMS Marketing is an effective and economical way to reach customers and promote products or services. With the customer\u2019s prior consent and by following applicable regulations and laws, it can be a valuable tool for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

    SMS Marketing is a marketing technique that uses short text messages (SMS) […]<\/p>\n","protected":false},"author":1,"featured_media":9140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-10274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"yoast_head":"\nWhat is SMS Marketing? – Agencia de Marketing en El Salvador<\/title>\n<meta name=\"description\" content=\"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SMS Marketing?\" \/>\n<meta property=\"og:description\" content=\"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Marketing en El Salvador\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cuernosoft.sv\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T13:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T22:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cuernosoft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cuernosoft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/\"},\"author\":{\"name\":\"cuernosoft\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\"},\"headline\":\"What is SMS Marketing?\",\"datePublished\":\"2023-01-31T13:04:17+00:00\",\"dateModified\":\"2025-05-27T22:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/\",\"name\":\"What is SMS Marketing? – Agencia de Marketing en El Salvador\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg\",\"datePublished\":\"2023-01-31T13:04:17+00:00\",\"dateModified\":\"2025-05-27T22:20:00+00:00\",\"description\":\"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg\",\"width\":2000,\"height\":1335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/what-is-sms-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cuernosoft.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is SMS Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#website\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"name\":\"Agencia de Marketing El Salvador\",\"description\":\"Cuernosoft\",\"publisher\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cuernosoft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#organization\",\"name\":\"Cuernosoft SA de CV\",\"alternateName\":\"Cuernosoft SA de CV\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/cuernosoft.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/logo.png\",\"width\":1352,\"height\":235,\"caption\":\"Cuernosoft SA de CV\"},\"image\":{\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cuernosoft.sv\",\"https:\\\/\\\/www.instagram.com\\\/cuernosoft.sv\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cuernosoft.com\\\/#\\\/schema\\\/person\\\/fa189082f5b17441d6c146166c4b9ac0\",\"name\":\"cuernosoft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g\",\"caption\":\"cuernosoft\"},\"sameAs\":[\"http:\\\/\\\/cuernosoft.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is SMS Marketing? – Agencia de Marketing en El Salvador","description":"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What is SMS Marketing?","og_description":"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.","og_url":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/","og_site_name":"Agencia de Marketing en El Salvador","article_publisher":"https:\/\/www.facebook.com\/cuernosoft.sv","article_published_time":"2023-01-31T13:04:17+00:00","article_modified_time":"2025-05-27T22:20:00+00:00","og_image":[{"width":2000,"height":1335,"url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg","type":"image\/jpeg"}],"author":"cuernosoft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cuernosoft","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#article","isPartOf":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/"},"author":{"name":"cuernosoft","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0"},"headline":"What is SMS Marketing?","datePublished":"2023-01-31T13:04:17+00:00","dateModified":"2025-05-27T22:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/"},"wordCount":307,"publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"image":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/","url":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/","name":"What is SMS Marketing? – Agencia de Marketing en El Salvador","isPartOf":{"@id":"https:\/\/cuernosoft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#primaryimage"},"image":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg","datePublished":"2023-01-31T13:04:17+00:00","dateModified":"2025-05-27T22:20:00+00:00","description":"SMS marketing is a direct, cost-effective way to reach customers with promotions, reminders, and updates via text messages.","breadcrumb":{"@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#primaryimage","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2023\/01\/women-s-hand-typing-on-mobile-smartphone-live-chat-chatting-on-application-communication-digital-web-and-social-network-concept-work-from-home.jpg","width":2000,"height":1335},{"@type":"BreadcrumbList","@id":"https:\/\/cuernosoft.com\/en\/what-is-sms-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cuernosoft.com\/en\/"},{"@type":"ListItem","position":2,"name":"What is SMS Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/cuernosoft.com\/#website","url":"https:\/\/cuernosoft.com\/","name":"Agencia de Marketing El Salvador","description":"Cuernosoft","publisher":{"@id":"https:\/\/cuernosoft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cuernosoft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cuernosoft.com\/#organization","name":"Cuernosoft SA de CV","alternateName":"Cuernosoft SA de CV","url":"https:\/\/cuernosoft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/","url":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","contentUrl":"https:\/\/cuernosoft.com\/wp-content\/uploads\/2024\/08\/logo.png","width":1352,"height":235,"caption":"Cuernosoft SA de CV"},"image":{"@id":"https:\/\/cuernosoft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cuernosoft.sv","https:\/\/www.instagram.com\/cuernosoft.sv"]},{"@type":"Person","@id":"https:\/\/cuernosoft.com\/#\/schema\/person\/fa189082f5b17441d6c146166c4b9ac0","name":"cuernosoft","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/08d76f82e9b618bd4973c04c904548aae500702e8b474e4ae004d44adfd530d1?s=96&d=mm&r=g","caption":"cuernosoft"},"sameAs":["http:\/\/cuernosoft.com"]}]}},"_links":{"self":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/comments?post=10274"}],"version-history":[{"count":1,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10274\/revisions"}],"predecessor-version":[{"id":10325,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/posts\/10274\/revisions\/10325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media\/9140"}],"wp:attachment":[{"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/media?parent=10274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/categories?post=10274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cuernosoft.com\/en\/wp-json\/wp\/v2\/tags?post=10274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}