{"id":10019,"date":"2023-10-26T08:35:24","date_gmt":"2023-10-26T14:35:24","guid":{"rendered":"https:\/\/cuernosoft.com\/como-lograr-una-app-exitosa-evita-estos-8-problemas-de-ux\/"},"modified":"2025-05-22T14:49:29","modified_gmt":"2025-05-22T20:49:29","slug":"how-to-achieve-a-successful-app-avoid-these-8-ux-problems","status":"publish","type":"post","link":"https:\/\/cuernosoft.com\/en\/how-to-achieve-a-successful-app-avoid-these-8-ux-problems\/","title":{"rendered":"How to achieve a successful app? Avoid these 8 UX problems"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

If you want to boost your business and you have an app\u2014or are thinking about developing one\u2014you\u2019re on the right track. The market is clearly growing: more and more people are spending most of their time in apps<\/u>. In fact, 8 out of 10 users have more than one app on their mobile phone<\/strong> and over 50% use them to search for a product or make a purchase from the comfort of their home.<\/p>\n\n\n\n

However, it\u2019s not enough just to have an app to translate this growth into commercial success. Did you know that 20% of users won\u2019t download an app if they perceive it as unreliable, and that 40% delete it if they have a bad experience<\/strong>? Therefore, to bring this digital boom<\/em> to your business and ensure user engagement<\/u><\/em>, it\u2019s important that the app is secure, fast, and provides a good user experience (UX) at every stage of the journey, from the discovery phase<\/u> to the final conversion<\/u>.<\/p>\n\n\n\n

Together with the consulting firm Nodus Company<\/u>, we conducted a study on app usability. We interviewed real users and carried out tests with UX specialists, who interacted with the apps of the most recognized retail, telecommunications, and travel brands in Latin America. After recording their actions, emotions, and thoughts over 7 months (from August 2022 to March 2023), we identified that most of the apps analyzed contained 8 usability problems<\/strong> that occurred frequently. Below, we invite you to discover them and take a test to see if your app presents any of them. Put yourself to the test!<\/p>\n\n\n\n

What are the most common UX problems in apps?<\/h2>\n\n\n\n

1. Lengthy descriptions in Google Play<\/strong><\/h3>\n\n\n\n

Long, vague, or poorly structured paragraphs (without titles, subtitles, or bullet points) in the download page make users overlook relevant information about the app and, therefore, not download it. The same happens when the short description is repeated in the full description, or when it includes the app\u2019s ranking in Google Play, prices, or promotions (for example, “app of the year,” “No. 1,” “10% discount,” “free for a limited time”).<\/p>\n\n\n\n

2. Unrepresentative screenshots in Google Play<\/strong><\/h3>\n\n\n\n

Did you know users decide whether to download an app in just a few seconds? That\u2019s why the screenshots on the download page must grab attention instantly. If they use only one format (ignoring different devices and possible orientations), don\u2019t mention the value proposition, or highlight the app\u2019s main features, they won\u2019t make a good first impression. Nor will they if they are overloaded with text. Besides screenshots, consider including a preview of the app in a short YouTube video, with autoplay only in the first 30 seconds. Check the best practices for the Play Store listing<\/u> for more information.<\/p>\n\n\n\n

3. Offering onboarding that doesn\u2019t guide new users<\/strong><\/h3>\n\n\n\n

Onboarding helps new users understand an app and increases their engagement and retention. If it doesn\u2019t communicate the app\u2019s value or main benefits, doesn\u2019t provide instructions to get started (or does, but they can\u2019t be skipped), or requests unnecessary permissions, users may abandon it within minutes. Remember: first impressions are key to avoiding early uninstalls.<\/p>\n\n\n\n

4. Not showing password creation requirements in advance during registration<\/strong><\/h3>\n\n\n\n

When users have to create an account and password requirements aren\u2019t communicated in advance, they have to discover them (or worse, guess them!) by trial and error. They\u2019re also likely to forget them quickly: so if requirements aren\u2019t visible while users are creating their password and it\u2019s not clear which ones are missing via a dynamic list, they won\u2019t be able to create a valid password on the first try. Avoid causing frustration and unnecessary delays during registration.<\/p>\n\n\n\n

5. Ignoring user preferences and not personalizing their experience<\/strong><\/h3>\n\n\n\n

Imagine a user enters their location in a delivery app, but it offers restaurants from another area. Or they select technology as their topic of interest in a news app, but only sports news appears. How would they feel? When you don\u2019t take advantage of the start of the journey to ask users about their individual preferences, you miss an excellent opportunity to make them feel welcome and engaged from the beginning. If, after entering preferences, users don\u2019t see tailored content or can\u2019t modify them later, the app will lose relevance and they\u2019ll stop using it.<\/p>\n\n\n\n

6. Lack of personalization in cross-selling promotions<\/strong><\/h3>\n\n\n\n

Cross-selling consists of offering a product related to the current purchase before the user completes the transaction (for example, suggesting a screen protector for the mobile phone they\u2019re buying). If these suggestions are generic<\/u>, unrelated to the shopping cart, or don\u2019t complement the current order, users will stop considering them relevant and future offers will be ignored\u2014even when they are meaningful!<\/p>\n\n\n\n

7. Omitting real-time validation in forms<\/strong><\/h3>\n\n\n\n

If users are at the last step, fill in their personal and shipping information, click “next,” and discover there were errors in many fields, they\u2019ll experience unnecessary delays before completing the conversion. To avoid abandonment at this stage, real-time validation is essential: it helps users identify errors as they occur and edit incorrect fields immediately.<\/p>\n\n\n\n

8. Generic error messages in forms<\/strong><\/h3>\n\n\n\n

Although real-time validation helps users correct wrong fields, it doesn\u2019t assist if they\u2019ve missed one. That\u2019s why it\u2019s also important to communicate error messages clearly, especially when users are so close to the final conversion. If the app requires them to navigate the form and search for the fields themselves, or doesn\u2019t highlight them in any color, users won\u2019t be able to recognize that an error has occurred or which data caused it. Also, if the messages are generic, they won\u2019t understand the specific problem\u2014let alone fix it.<\/p>\n\n\n\n

To find out if your app has any of these 8 usability problems, you can take this UX Challenge<\/u> easily, quickly, and for free. This self-test will give you a score on your app\u2019s UX, a list of personalized recommendations, and access to best practices in other important areas such as performance, measurement, and design in our Learning Center. You can start making a difference in your app\u2019s usability today!<\/p>\n\n\n\n

Also remember that 69% of users combine the use of apps with websites to research and shop. This means that websites haven\u2019t lost relevance, but the consumer journey<\/em> has changed. Take on the double challenge: also take the UX Challenge for websites<\/u> and analyze whether your e-commerce<\/em> has the most frequent UX problems in online shopping sites in Latin America<\/u>. Don\u2019t miss the opportunity to offer the best user experience across all your platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to boost your business and you have an app\u2014or […]<\/p>\n","protected":false},"author":1,"featured_media":9019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-10019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"yoast_head":"\nHow to achieve a successful app? 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