Most of the world uses social media—over 50% of the global population is registered on a social network, up 9.2% since 2019.
This alone proves its effectiveness for your brand. Imagine how many people connect daily for hours! Regardless of age, gender, or location, the internet has become an essential communication channel, and thanks to technology, it’s made life easier for everyone.
But how effective are social networks for a business?
Today, social networks are more than just places to post photos or chat with friends—they’re also information sources, online shopping platforms, and spaces to share opinions. That’s why it’s essential for any brand to have a presence on them.
But it’s not enough to just open social accounts and post. Part of a company’s commercial strategy involves “Digital Ads”—using every tool possible to increase brand presence online.
To be clear, “pautar” means paying for ads to reach a target audience defined in your marketing strategy.
Why should you advertise?
Online competition is for attention, and ads give you an edge: reach, presence, data capture, and more. If you’re not convinced, here are 3 proofs of its effectiveness.
3 proofs of the effectiveness of social media ads:
Reach more people: With digital ads, you get more reach and can connect with people on social media who might not even know about your brand—another chance to sell.
Create your ideal customer profile: Ads let you carefully define your audience—who you want to see your ad. Not everyone is your buyer, so this helps you focus your efforts on the right people.
Capture leads: Imagine your ideal customer finds you, clicks your ad, and leaves their contact info.
With digital ads, you can do this—create a lead capture campaign and build a large list of potential clients.
With all this, you’ll have more sales opportunities, more people will know your product or service, and they’ll understand why they need it.
Interested in a digital ad campaign? We’re experts in audience creation and advertising. Contact us.
