In 2016, Facebook launched Marketplace, a platform for local buying and selling. Now, both individuals and businesses can sell everything from cars to services and real estate. Marketplace makes it easy to list items and optimize your posts for better results.
If you’re an entrepreneur, you should consider using Facebook Marketplace. Here’s how to sell on Facebook Marketplace and why it’s a great opportunity:
What is Facebook Marketplace?
Facebook Marketplace is a space where local supply and demand meet. Businesses and individuals can sell products, services, or rentals to potential customers in their area—free of charge.
For local businesses, selling on Facebook Marketplace is a great way to increase income by reaching more customers on the world’s largest social network.
What does Facebook Marketplace offer?
Marketplace lets you:
- Buy and sell goods or services, completing transactions directly on Facebook.
- Search for items, filter by location or price, and save posts for later.
- Join buy/sell groups by location or interest.
- Message and pay through Messenger without sharing your phone or email.
How to sell on Facebook Marketplace
To list an item, follow these steps:
- On facebook.com, click Marketplace in the left menu.
- Click + Sell Something, then Item for Sale.
- Enter the title, price, location, and category. Add a description if needed.
- Upload a photo of your item.
- Review and click Publish.
Your listing will be visible to users within about 100 km of your location. Buyers can contact you via Messenger to ask questions or arrange pickup.
Some items are not allowed, such as digital products, weapons, animals, adult services, gambling, or currencies.
Tips to sell more on Facebook Marketplace
Here are five tips to boost your sales:
Know what you can and can’t sell
Review the Commerce Policies to avoid listing prohibited items.
Use multiple, high-quality photos
Post clear, attractive photos to stand out. Show any defects to set expectations and avoid disputes.
Write detailed product descriptions
Use keywords and provide relevant details to improve search visibility and attract buyers.
Set competitive prices
Check competitors’ prices and adjust yours accordingly. Be open to offers using the “Make Offer” button.
Respond quickly to inquiries
Use clear, concise responses to keep buyers interested and close sales faster.
Start using Marketplace now
Take time to explore all that Marketplace offers. It’s a powerful tool for entrepreneurs and small businesses to reach new customers and grow sales.
