You’re not on the Internet yet!? Today there is no doubt, a business needs to be on the Internet yes or yes, regardless of the sector to which it belongs. I’m not talking about selling online or having a large ecommerce, but simply having a corporate website that can show your visitors who you are and what you do. But, are you clear about what I mean when I talk about a corporate website?
In this post I explain what a corporate website is and why you should have one for your business. Let’s start!
What is a corporate website?
A corporate website is a type of website that is used with the aim of making known to its users, visitors or customers all the information related to a company.
The objective of a corporate website is not to sell online, but to have a presence on the Internet on its own platform and that does not depend on third parties. That is, use the corporate colors of the company, its style guides, typography, own images, etc.
Having a website is no longer an aspect that differentiates you from your competition, it has become almost an essential requirement for any type of business.
In other words, we can say that a corporate website is the showcase of a brand or company on the Internet, and therefore must be designed strategically.
Main objectives of a corporate website
The main objective of a corporate website is to represent a company or a brand on the Internet to generate credibility and gain the trust of those who visit it. It fulfills two main functions:
- Informs about the company: Many people who arrive at the website probably do not know you, so you have to include as much information as you think necessary. How many years have you been in the sector? Do you operate internationally? How many people make up your team? How can they contact you? Show professionalism and take good care of the content you publish, both the text and the images.
- Interacts with your users: In addition to having an informative character, your page must give visitors the possibility to contact you or receive feedback. A contact form or adding links to your profiles on social networks is almost essential.
Why is a corporate website so important for my business?
I could give you a thousand reasons: because your competition already has its own website, because we currently look for anything on Google, because you will make your business open 24 hours a day, because you expand borders, because it improves your visibility, because you generate credibility, because it will make you get new customers… Do you want me to continue?
Although more and more people are betting on taking their business to the online world, even in sectors as traditional as psychology, there are still a large number of owners of some SMEs or who work on their own who do not have their own website.
Put yourself in the situation. A user writes the name of your company on Google, do you want the first result to be that of Yellow Pages or any other business directory? No, right?
Sections that should not be missing on a corporate website
If you are thinking of creating a corporate website you must take into account some of the sections or elements that can not miss if you want to capture all the information of your company.
Keep in mind that this is not a blog or an online store, so you should consider including the following sections:
- Company history: Develop a small summary of how your company was born using a close and friendly language. Leave aside the most technical or business terms, write thinking about your customers and try to create an emotional bond.
- Mission, vision and values: Define what your company does, what is its reason for being, how it does it and where you want to go with it.
- Who we are: Dedicate a page of your website to talk about your team, this will allow you to get much closer to your customers. Talking a little about each employee that makes up your company will humanize your brand a little more and your visitors will appreciate that. Knowing the team behind an organization generates trust and shows a much more credible image.
- Products or services: Another page that is essential on your website. What do you do? What products do you offer? What makes you different from your competition? It is important that in this section you include keywords related to your sector so that your customers can find you more easily. Do not forget to include real images of your business or your services, since stock images can generate some distrust if you move away quite a bit from reality.
- Contact: Adding a contact section on your website will allow your customers to contact you easily. Think that many times we simply access the website of some company to see in which street its office is or because we need to call them by phone to clarify any doubt. So, add your contact information and do not forget to include a corporate email account of the type info@yourdomain.com or hello@yourdomain.com. A contact form will also make it much easier for your visitors (they do not need to leave the page to send their query) and it is also a good way to generate leads.
- Testimonials: It is a good resource to establish a bond of trust with your customers. Of course, do not invent stories or success stories. Talk to your customers and ask them for a small review and a photograph, it is a way for them to also gain visibility, so I’m sure it will not cost you much to access.
Decide once and for all! Create a corporate website for your company
It is normal that if you have never moved in a digital environment or you are a bit clumsy in this of new technologies, the fact of creating a website scares you a little. But you already know that in this life almost everything has a solution… And this was not going to be less.
