It is not the first time that I have told you about how important social networks are for your business. You are in direct contact with your customers, you publicize your brand, you humanize it, you promote your products and content… and they are completely free! But what are the most used social networks at the corporate level?
If you are determined to open a profile, but do not know very well in which social network or in which channels you should do it, do not worry. There are hundreds of social platforms and many times it is difficult to opt for one.
To make it a little easier for you, in this post I show you which are the most used social networks at the corporate level and which can be the best option for your business. Let’s start!
What are the most used social networks at the corporate level?
Before starting it is important to keep in mind that if you want to launch your social media strategy or simply give a boost to your company in social networks, do not only look at the position of each of the social networks in the ranking of the most used. The main factor that you should take into account is where your target audience is, since that is where you should also be.
Now yes, here is the top 5 of the most used social networks at the professional or business level in the last year.
1- Facebook
When we talk about the best RRSS at the corporate level, Facebook is the first that comes to my mind. Currently it is the social network with more active users, approximately 2,234 million people worldwide. So it is the perfect place if you want to launch your social media strategy.
Did you know that more than 50 million SMEs already have their own page on Facebook?
The fact that almost everyone has Facebook, also in such wide age ranges, makes it the preferred social network of many companies.
You can create your own Facebook page completely free of charge. In addition, there are some tips to promote your brand on this social network that will help you create your brand image, connect with your users and, of course, reach an increasingly wider audience.
2 – Twitter
It is also not unnoticed at all. SMEs also choose Twitter for their social media strategy for all the benefits it brings in terms of visibility, brand creation and continuous interaction with their followers and customers. Twitter is the second most used social network by professionals.
We could say that Twitter is the most dynamic social network; information is shared in real time, so it is an excellent option to launch specific promotions or get them to go viral thanks to the use of a hashtag promotion.
In addition, it is also one of the platforms preferred by users as a method of customer service. So, it is a good opportunity to offer help, recommendations or stay always in contact with your customers.
3 – Instagram
The great growth of this social network in recent years has positioned it as the third most used social network by companies in 2018.
Although it is not the most used social network in global terms, if your business is focused on generation Z or post-millennial generation (born between 1994 and 2010), Instagram may be the perfect platform to publicize your brand and focus your efforts. For this target audience Facebook is not the most used platform, so you could be wasting resources on an audience that is not yours.
By the way! If you are thinking of carrying out an influencer marketing strategy, you will be interested to know that Facebook and Instagram are the RRSS where influencers are most followed.
4 – YouTube
In fourth position of use of social networks at the corporate level we have YouTube and in third position in terms of the most used in 2018. In addition, like Instagram, it is a social network that continues to gain followers year after year. Every day about 1000 million hours of video are viewed on YouTube.
Did you know that a third of the time we spend online is spent watching videos? Well, if you are thinking of launching your video marketing strategy, YouTube is the perfect platform to start.
5 – LinkedIn
Another jewel for companies. LinkedIn is the fifth most used social network at the corporate level. But why can it be so advantageous to open an account on this platform?
In addition to serving to recruit employees or professionals, LinkedIn is a very good social network to share valuable content related to your brand or your sector. This allows you to improve your visibility among all professionals who have an account, strengthen your brand image, can be a good opportunity to attract traffic to your website and, in addition, can open new paths and opportunities with companies or organizations in your industry.
In conclusion
Now that you know which are the most used social networks at the corporate level, it is time to get to work and focus on the channel that is most suitable for your business.
Do not just stay with the most used at the general level. As we have seen, if your product is oriented towards a young audience, perhaps you should not invest your resources in Facebook or Twitter despite being the most used. Instagram or YouTube can be your perfect allies to promote your brand and get to improve your sales.
Remember that carrying out a social media strategy is an excellent option to have an online presence, but you should always accompany it with a website. In CUERNOSOFT STUDIO we can create your website in less than 7 days and easily connect it to all your social profiles. Try it!
