Graphic communication plays a fundamental role in the fight against coronavirus. Delivering messages quickly and clearly can make a difference in a crisis.
Graphic design has become essential in campaigns and information from governments and health authorities. Masks, handwashing steps, and virus illustrations have filled the media, sometimes increasing confusion, but also helping to inform.
In these times, visual language is crucial to calm fear. Graphic communication helps people understand and face reality, reducing fear and uncertainty.
The value of graphics and interactive maps
Data tables, interactive graphics and maps are widely used in news and digital media to explain scenarios and encourage actions like staying home. For example, The Washington Post created interactive models with GIFs to show how different measures affect virus spread:
Case 1: Free movement
Case 2: Social distancing
Case 3: Lockdown
Another example is the illustrated animation by The SpinOff from New Zealand, which explains the curve of contagion and the impact of citizen collaboration:
Citizen collaboration
Not all graphic communication comes from institutions. Citizens also contribute, like the #ViralKindness initiative, where volunteers design and share resources to help others, such as Becky Wass’s volunteer card in the UK.
Graphic communication alone won’t stop the virus, but it’s a powerful ally for raising awareness and sharing information. In this exceptional situation, every resource helps to unite efforts against the pandemic.
