Determining the optimal time to post on social media is essential to maximize reach and engagement with your audience. Although there are no universal rules applicable to all brands, various studies offer general guidelines that can serve as a reference.
Best times to post on social media in general
According to data collected by Sprout Social, the periods of highest interaction on social media usually occur during the week, especially from Tuesday to Thursday, between 9:00 a.m. and 2:00 p.m. These periods coincide with typical working hours, when many users take breaks and check their social networks. On the other hand, Sundays tend to be the days with the lowest engagement.
For Facebook, the most effective times to post are Monday to Thursday, between 9:00 a.m. and 5:00 p.m. These times coincide with working hours, when users are usually more active on the platform.
On Instagram, the highest engagement times are recorded during the week, especially from Tuesday to Thursday, between 10:00 a.m. and 2:00 p.m. These times coincide with working hours, when users are usually more active on the platform.
Given its professional focus, LinkedIn shows higher levels of engagement during the workday. The best times to post are Tuesdays and Wednesdays between 10:00 a.m. and 12:00 p.m., as well as Thursdays at 10:00 a.m. Weekends usually show lower activity on this platform.
TikTok
For TikTok, the optimal times to post are Tuesdays and Fridays from 4:00 p.m. to 6:00 p.m., Wednesdays and Thursdays in the morning from 9:00 a.m. to 11:00 a.m., and Thursdays from 2:00 p.m. to 6:00 p.m. These periods coincide with times when users are looking for entertainment, which can increase the visibility and engagement of videos.
On Pinterest, the early morning hours are usually the most effective for posting. The best times are Tuesday to Friday at 1:00 a.m. and Thursdays at 3:00 a.m. These times may seem unusual, but they reflect specific usage patterns of the platform.
Conclusion
While these recommendations offer a general guide, it is crucial for each brand to analyze the specific behavior of its audience. Social media analytics and management tools, such as Metricool, allow you to obtain precise data on when your followers are most active, making it easier to optimize your posting strategies.
In summary, although there are general trends about the best times to post on each social network, the key to success lies in adapting these guidelines to the specific behavior of each brand’s audience.
