If you’ve just started a small business, you know how hard it is to get your brand noticed. Email marketing is a powerful, affordable way to reach your audience—and there are great free tools to help you get started. Here are the best free email marketing tools and how to use them:
What is email marketing?
Email marketing promotes your business by sending emails to people who have subscribed to your updates. These emails (newsletters) can include promotions, discounts, or news about your company.
Benefits of email marketing
- Direct, personal communication with your audience
- More efficient than social media marketing
- Easy to measure and optimize
- Cost-effective
- Strengthens customer relationships
- Drives traffic and increases sales
Best free email marketing tools
Mailchimp
Mailchimp is one of the most popular platforms, offering a free plan with up to 2,000 contacts and 10,000 emails per month, basic templates, and reports. It’s reliable and easy to use.
SendInBlue
SendInBlue’s free plan has no subscriber limit and allows 300 emails per day. It also includes SMS and transactional emails, making it great for growing lists.
Benchmark
Benchmark offers a simple drag-and-drop editor, up to 2,000 subscribers, and 14,000 emails per month on the free plan. It’s available in nine languages, including Spanish.
Mailerlite
Mailerlite is beginner-friendly, with a free plan for up to 1,000 subscribers and 12,000 emails per month. It includes reports and basic features, though some templates are paid.
SendPulse
SendPulse’s free plan allows up to 2,500 subscribers and 15,000 emails per month, with an easy editor and automated email options. It’s available in Spanish and offers many templates.
