One of the most important elements in social media marketing is the quality, size, and audiovisual strategies. Each social network has a different format, and there are recommended image sizes that vary by platform.
Get the most out of your social media posts with high-quality images and content.
These sizes also change over time, so you must stay fully updated to always publish images adapted to the recommended size for each social network, also considering the device on which the images will be viewed. In this article, you’ll find all the current recommended sizes for Facebook photos.
Whether you’re a personal user or a community manager managing a company account, knowing the recommended image sizes for Facebook will help you optimize your posts and achieve greater reach on this social network.
Recommended image sizes for Facebook from the web
Keep the following sizes in mind to get the most out of each image.
-Profile photos: 180 x 180 pixels.
-Cover photos: 851 x 315 pixels.
-Cover videos: 820 x 312 pixels in MP4 format.
-Square post photos: 1200 x 1200 pixels.
-Link post photos: 1200 x 628 pixels.
Image sizes for Facebook mobile version
The sizes are the same for most images, except for the cover photo. This should be smaller on the mobile version to make the most of mobile devices.
Cover photos: 640 x 360 pixels. They can also be 560 x 316 (using two columns of 134 pixels in the original cover image and centering what you want to highlight).
Image sizes for Facebook ads
Facebook ad posts have specific dimensions, and Facebook itself recommends images of 1600 x 628, which are then automatically resized. The sample sizes for ads end up being:
-For desktop ads: 470 x 246.
-For mobile ads: 560 x 292.
-For sidebar ads: 254 x 133.
Image sizes for Facebook sponsored posts
For sponsored posts and specific advertising objectives, social media experts also identify specific sizes. In this case:
-Photos for sponsored posts: 470 x 470 pixels.
-Photos for sponsored posts on mobile: 626 x 840 pixels.
-Photos for sponsored posts in side columns: 254 x 133 pixels.
As a final recommendation, it’s best to edit and schedule all images directly from Facebook’s own app. This will help them achieve greater organic reach. Using third-party apps to schedule posts ends up reducing their free reach.
