Each social network has its own recommended photo formats. Additionally, within each platform, there are various recommended sizes depending on where the image will be used.
It’s necessary to adapt to the specific sizes and formats of each social network to optimize profiles and publish quality content that fits the reserved space, catching users’ attention.
This is advisable for all users, but especially for companies that want to maintain their brand image on social media. Knowing the specifications set by each social network is essential for developing an appropriate graphic content strategy in Social Media. Let’s look at them platform by platform.
Recommended Image Sizes on Social Networks
Each platform has its special features and, within it, different image formats that you should know and follow.
Facebook Photo Sizes
For Facebook, the recommended dimensions and formats for photos are as follows:
-Profile photo: 170 x 170 pixels on desktop, 128 x 128 pixels on smartphones
-Cover photo: Recommended 851 x 315 pixels, but the minimum is 400 x 150 pixels. On desktop, it displays at 820 x 312 pixels and on smartphones at 640 x 360 pixels.
-Event cover: 1,200 x 628 pixels.
-Post images: 1,200 x 630 pixels. If the image accompanies a shared link, the recommended size is 1,200 x 630 pixels.
-Video: 1,080 x 1,080 pixels.
-Stories: 1,080 x 1,920 pixels.
Instagram Photo Sizes
On Instagram, a social network that has always focused on photography, there is an automatic image size optimization process, but it’s still important to consider the recommended formats and dimensions for the best results.
-Profile photo: Minimum is 320 x 320 pixels, but a higher resolution is recommended. Remember, this image is displayed in a circular format, not rectangular or square.
-Square photo: Recommended is 1,080 × 1,080 pixels and the maximum allowed is 2,080 x 2,080 pixels, but in the feed, they will only appear at 510 x 510 pixels.
-Vertical photo: 1,080 x 1,350 pixels.
-Horizontal photo: 1,080 × 566 pixels.
-Instagram Stories: 1,080 x 1,920 pixels.
-Reels: Should be 1,080 x 1,920 pixels, maintaining a 9:16 aspect ratio.
LinkedIn Photo Sizes
The social network LinkedIn has set the following dimensions and formats, which you can read more about in this article on recommended LinkedIn photo sizes:
-Profile photo: 400 × 400 pixels, with a minimum of 130 × 130 pixels. Here are some tips for taking the perfect LinkedIn profile photo.
-Profile header: 1,584 × 396 pixels.
-Company logo: 300×300 pixels.
-Company page cover image: 1,128 x 191 pixels.
-Post image, post with link, and sponsored content images: 1,200 x 627 pixels.
Pinterest Photo Sizes
Another social network that places great importance on graphic content is Pinterest, so it’s also very important to know the recommended sizes and formats for posts.
-Profile image: 165 x 165 px.
-Cover image: 800 x 450 pixels, with a 16:9 aspect ratio.
-Pins: 1,000 x 1,000 pixels with a 2:3 aspect ratio.
-Board image: 1,000 x 1,000 pixels.
-Story Pins: 1,080 x 1,920 pixels.
TikTok Photo Sizes
TikTok is one of the social networks that has stood out in recent years for the virality of its content, becoming the most influential. Although video is the star content, it also offers publishing patterns for both videos and static content in user profiles.
-Profile photo: Should not be smaller than 20 x 20 pixels.
-Video size: 1,080 x 1,920 pixels.
X (formerly Twitter) Photo Sizes
Although it is popularly known as a microblogging social network and its hallmark is short texts, graphic content is also very important on X, which sets the following dimensions and formats:
-Profile photo: 400 × 400 pixels with a maximum file size of 2MB.
-Cover photo: 1,500 × 500 pixels, with a maximum file size of 5MB.
-Post with image: 1,600 x 900 pixels with a maximum file size of 5MB on mobile and 15MB from the web browser, in JPG, PNG, and GIF formats.
-Post with image and link: Minimum size should be 120 x 120 pixels.
-Cards: Dimensions are 800 x 800 pixels for square format and 800 x 418 pixels for landscape format.
