If you want to maintain and sustainably grow your follower community, these are the situations that, as a Community Manager, you should always avoid:
– Improvising: It is necessary to have an action plan. Creating a Social Media Plan will help you know what you want to achieve with your online community and plan actions based on those objectives. Without goals, your presence on social media makes no sense and you’ll end up improvising, which can lead to hasty and, unfortunately, unfortunate decisions.
– Not listening: As we’ve said many times, social networks are about conversation—bidirectional. Ignoring followers, not listening to what they have to say, and not responding appropriately is a top priority when managing social platforms.
– Lying: Honesty and transparency are fundamental to building trust in any relationship, including those established on social media between consumers and brands. Not being clear with followers will mean the end of the company’s reputation on social networks. Likewise, accepting mistakes is essential. Trying to hide them is a mistake and a way to betray the trust of your followers. There’s nothing wrong with making a mistake if you can react, apologize, and try to find a solution. We’re all human and followers know it. What they don’t forgive is lying.
– Being arrogant: Adopting a superior attitude, trying to lecture with every comment, or rejecting and minimizing followers’ criticism will make the brand seem distant and cause community members to lose interest. Every constructive and respectful comment should be answered properly, politely, trying to help, and thanking the contribution—even if it raises a problem or a difficult challenge for the company. Respect and humility are highly valued when managing business profiles on social media.
– Not analyzing: It is essential to monitor the actions you take, so you can adapt your strategy according to the established objectives and the results you are getting.
– Only thinking about selling: Social networks are not just a sales channel; they are spaces where relationships are established between people that go beyond achieving quick economic returns. You shouldn’t think short-term. Focus on generating dialogue, building trust, providing proper customer service… and all of this will generate business opportunities in the long run.
