March 31: World Backup Day

30 de March de 2023

Data backup: an investment for the future

In an increasingly digital world, data management is a vital activity. Every day, millions of people and companies generate huge amounts of information that must be properly stored and protected. According to Statista, it is estimated that by 2025 the global volume of data will reach 175 zettabytes (ZB), representing a 61% increase compared to 2020. In addition, it is estimated that in 2023 around 103 zettabytes of data will be generated worldwide, equivalent to a compound annual growth rate of 26%.

Photos, passwords, bank account information, confidential documents, and all sensitive data are at risk of being lost or falling into the wrong hands if the necessary measures are not taken to protect them. According to data published by the official “World Backup Day” website: every minute, 113 mobile devices, including tablets and cell phones, are lost or stolen, which is a serious problem considering that 30% of people have never made a backup. In this context, backup becomes a fundamental activity to ensure information security.

This is why Kingston Technology Company, a world leader in memory products and technology solutions, joins the celebration of World Backup Day to raise awareness about the importance of protecting personal and corporate information.

How to back up data

Regularly organizing the information you want to keep is important to ensure it can be easily found and not lost. “If the user or company has valuable data, it is essential that it is stored in more than one place,” advises Geraldine Stack, Flash Business Development Manager for Latin America.

When backup becomes part of the routine and is a frequent practice for the user, it is easier to recover data and avoid leaks and possible financial losses. Therefore, Kingston recommends the following practices to facilitate file access and organization.

Manual backup

To perform a manual backup, simply copy the files to an external SSD or a USB flash drive. It is advisable that these devices are not always connected to the computer, as they can be susceptible to hacker attacks. Another manual backup option is through online servers, known as the cloud. The user creates an account in the cloud and configures their files there, being able to set up automatic backup of their data in the system.

Kingston has several product options that can be used for manual hardware-based backup. What will determine the product that best suits the user’s routine is the amount of information to be stored. The external SSD, being an electronic device, provides greater security in data storage and has an excellent cost-benefit ratio and more speed than a traditional hard drive. The XS2000 offers options up to 2 TB and has a USB-C connection, and fits in your pocket.

In addition, Kingston has a wide range of flash drives that serve both to transport simple day-to-day information and to store valuable information. “Our line of encrypted flash drives has passwords, and when the code is entered incorrectly 10 times, the documents stored there are automatically destroyed,” explains Stack. Among these models, the Kingston Ironkey Keypad 200 has hardware encryption, a keypad to enter the password, and is an excellent option for sending confidential documents or storing sensitive information.

Automatic backup

If the user does not want to rely on cloud storage packages, there are programs for automatic backups available on the Internet. In them, it is possible to set up a routine according to the calendar and customize file storage to suit each need. It is important to note that in situations where the user does not have Internet access to the cloud or even to the computer to recover files, using devices such as an external SSD and a USB flash drive is essential to access the information. Therefore, it is essential that data is stored in more than one place to ensure access in different situations.

Mirroring

This is a fairly common practice used by companies on servers and consists of saving all files on two SSDs. To perform mirroring, it is essential to always have double the memory. For example, everything saved on the 2TB SSD will also be on another 2TB SSD to ensure everything is stored. This is a valid procedure to protect against hardware failures, not to prevent hacker attacks. Kingston has a line of SSDs specially designed for servers.

Best practices

Organization is the key to successful backup:

  • Create a backup routine. Ensure that important files are automatically copied to the external SSD or set up the cloud to perform periodic backups;
  • Delete duplicate files. This will reduce the size of the backup, optimizing the process;
  • Store information in more than one place;
  • Use passphrases instead of complex passwords, as they are easier to remember for the creator and harder to guess by humans or computers;
  • Encrypt information, based on hardware or software, to prevent any malicious user from accessing the information.

In summary, International Backup Day is an opportunity to remember the importance of protecting personal and corporate data and to adopt measures that ensure their security and availability at all times. “Over 35 years, Kingston has specialized in information storage and is committed to continuing to innovate to meet the challenges posed by the growing volume of information in the digital world,” concluded Stack.

#KingstonIsWithYou

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About Kingston Technology Company, Inc.

From big data to laptops and PCs, including IoT-based devices such as smart technology and wearables, Kingston helps manufacturers integrate solutions that are used to live, work, and play. The world’s largest PC manufacturers and cloud storage companies rely on Kingston to meet their manufacturing needs, and our passion fuels the technology the world uses every day. We strive beyond our products to have a broader vision, meet our customers’ needs, and deliver solutions that make a difference. For more information on how Kingston is with you, visit Kingston.com.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. IronKey is a registered trademark of Kingston Digital, Inc. Kingston FURY and the Kingston FURY logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other trademarks are the property of their respective owners.

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