Kingston Digital, Inc., the Flash memory subsidiary of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today that it closed 2022 as the number one SSD channel market leader. Although global consumer SSD demand declined year over year, market flexibility and diversification driven by continued price drops in this segment helped boost demand for Kingston’s high-quality SSD solutions. In 2022, Kingston expanded its portfolio by adding the NV2, a new NVMe drive for end users, and updated its award-winning Kingston FURY Renegade SSD to include a heatsink option ideal for console and PC gamers.
Market share data from research firm TRENDFOCUS showed Kingston as the number one SSD channel supplier with a 24% market share and 22 million SSDs shipped throughout 2022. In just the third quarter of the year, Kingston’s SSD channel market share grew to a significant 28.4%, showing healthy unit growth despite ongoing macroeconomic challenges.
According to TRENDFOCUS, the total SSD market declined by 15% year over year in 2022, a sharp setback after strong PC demand driven by the pandemic led to a prosperous 2021. The impact on PC demand was marked, as both laptop and desktop PC units declined by nearly the same percentage at rates of 13%. Although PCs experienced a decline, the rapid adoption of solid-state drives by users was largely due to module prices dropping to a historic low. Many of the PCs purchased during the early days of the pandemic will enter an upgrade or replacement cycle that will further drive system demand.
“In 2022, SSD integration rates in desktop PCs reached 75% and are expected to reach 90% by the end of 2023, given Microsoft’s decision to gradually phase out HDDs as primary PC storage in the second half of next year, with only a small number of HDD-enabled systems being shipped. This will continue to drive growth opportunities through 2024,” said Don Jeanette, Vice President of TRENDFOCUS.
“The 2022 research results validate Kingston’s leadership and position in the SSD channel market,” said Keith Schimmenti, SSD Business Unit Manager at Kingston Technology. “With the performance benefits of SSDs now accessible to more consumers worldwide, Kingston’s market share will continue to grow as we strengthen our product portfolio with robust NVMe offerings as well as optimized SATA solutions for laptops and desktops. We are proud to provide world-renowned customer service, the highest quality products, and unmatched reliability. It takes a whole team to achieve this feat, and we thank and share our success with our partners, suppliers, and customers.”
“Kingston’s presence in Latin America has been successfully consolidated, and today we are the number one brand preferred by technology users throughout the region. We have expanded our coverage to different business segments, including data centers, corporate, SMBs, gaming, and consumer,” commented Geraldine Stack, Flash and SSD Business Manager at Kingston Technology for Latin America.
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About Kingston Technology Company, Inc.
From big data to laptops and PCs, including IoT-based devices such as smart technology and wearables, Kingston helps manufacturers integrate solutions that are used to live, work, and play. The world’s largest PC manufacturers and cloud storage companies rely on Kingston to meet their manufacturing needs, and our passion fuels the technology the world uses every day. We strive beyond our products to have a broader vision, meet our customers’ needs, and deliver solutions that make a difference. For more information on how Kingston is with you, visit Kingston.com.
Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. IronKey is a registered trademark of Kingston Digital, Inc. Kingston FURY and the Kingston FURY logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other trademarks are the property of their respective owners.
