Generative Artificial Intelligence tools, such as ChatGPT, are often widely used for content creation. However, this type of use can end up becoming a risk for SEO, either due to the creation of duplicate content, violation of EEAT, or the generation of content without personality or thin content (low-quality content that Google penalizes).
ChatGPT can become an excellent ally for performing repetitive or tedious SEO tasks, freeing up time and allowing us to focus on more important tasks.
Fortunately, in Google’s latest update, they have stated that the search engine has no problem with AI-generated content, as long as it is useful, high-quality, informative, and not repetitive or empty.
But beyond content writing, tools like ChatGPT can help us perform a series of tasks, from the simplest related to On-Page SEO to the most complex technical SEO tasks.
How ChatGPT helps with SEO
-Clustering keywords: ChatGPT is capable of “clustering” or semantically grouping sets of keywords. The ChatGPT user interface allows you to group up to 100 keywords and returns an ordered bullet point list.
-Create schema markup: One of the most common uses of ChatGPT in SEO is creating schema markup. You just need to explain to ChatGPT the type of schema markup you want to create and for which page. Once the result is returned, simply check and run it in a validation tool. Finally, implement the schema and submit the URL to Google.
-Write FAQs: ChatGPT can easily create FAQ pages. For this task, you should paste the entire page into the chat (since ChatGPT cannot visit the page) and the AI will generate several sample frequently asked questions. The answers are usually brief, which is ideal for creating an FAQ schema. Once created and reviewed, we can create schema markup with them to add to the page.
-Write meta descriptions: ChatGPT is capable of summarizing very long texts in just a few words and does so brilliantly. This is because natural language processing models can extract the main ideas from a text and condense them into a single paragraph. Therefore, we can paste content and ask it to make a 60-word summary for our meta descriptions. It is important to ensure that keywords are always included in them.
Other aspects to consider for ranking with ChatGPT
-Topic research: Although ChatGPT cannot access the Internet to search for keywords, it can be used in combination with other SEO tools to research topics to generate content about. Simply identify the keywords you want to rank for and ask ChatGPT to create related topic ideas.
-Content outlines: With the information from the previous point, ChatGPT can be used to create a content outline or brief. The brief will contain the title, subtitles, and a summary of each of the most important points to communicate. These outlines can serve as a basis for writing the content.
