For years, SEO has been the key for content to stand out in search engines like Google and Bing. However, with the arrival of Artificial Intelligence and conversational assistants, a new challenge arises: AEO.
What is AEO?
AEO, or Answer Engine Optimization, refers to the strategies and techniques to ensure our content is chosen by Artificial Intelligences as answers to users’ questions. Nowadays, tools like Google Gemini, Perplexity, DeepSeek, Bard, Microsoft Copilot, or ChatGPT are changing the way information is accessed, progressively displacing traditional search engines.
Google, for example, has started showing AI-generated snippets – the “AI Overviews” – and has launched AI Mode, which transforms its search engine into a conversational and interactive environment. This change forces us to rethink how we create and optimize content to be useful and attractive also to these intelligent assistants.
Why is AEO important?
Users now converse directly with AI assistants to resolve their doubts, not just to find links. This means that if we want our content to appear as a response, we must optimize it for AIs and not only for search engines.
Although AIs still rely on web content as a base of information, they refine answers based on the relevance and depth of the content. Each AI’s training influences this, but they always feed on human and original content published online.
Keys to ranking in AI: AEO tips
✅ Create relevant and useful content for the user
Forget writing just to please Google. Think about your audience’s real needs and how you can help them. Content should solve specific problems.
✅ Provide depth and detail
AIs look for complete and precise answers. Avoid generic content: answer concrete questions and develop information clearly. For example, instead of an article about “Which phone to buy,” create a more specific one like “Which phone to buy if you want to play video games.”
✅ Do not use AI-generated content
Although it may seem tempting, AIs like ChatGPT and Perplexity can detect automated or copied content. They value original texts written by expert humans. If the content does not demonstrate human expertise, it will be discarded.
✅ Explain clearly and directly
Use natural language, without unnecessary technical jargon. Be brief and direct, offering clear and straightforward answers. AI users don’t want filler paragraphs; they seek immediate solutions.
✅ Highlight authorship and credibility
Content signed by experts or coming from companies with a good reputation is more likely to be selected by AIs. Make sure the author or brand is visible and recognized in their field.
Conclusion
Although traditional SEO remains important for AIs to find your content, AEO is key for them to consider it as a preferred answer. Combine both strategies: publish original, well-structured content signed by experts, and focus on solving your users’ real needs.
Do you want your business or project to be visible in Artificial Intelligence searches? 🚀✨ At Cuernosoft, we help you optimize your content and develop effective AEO strategies! 💡 Book a video call and discover how we can take your brand to the next level. ➡️ Schedule your video call here.
