When you have a business, getting everything to work like clockwork is not an easy task. On the one hand you must make sure to meet the delivery deadlines of your orders, the needs of your workers, pay taxes on time, but… Have you stopped to think about how to promote your business?
It is clear that there are always some obligations or daily tasks that you can not abandon or leave aside, but there are others that you should value integrating into your routine to grow your business. If you do not know very well how to do it, in this post we will see 6 ideas to promote a business. Let’s see what you think!
6 ideas to promote your business
Giving a boost to your business is essential to prevent the competition from stealing ground. There are some marketing actions that will help you improve your online presence, gain visibility, customers and, of course, increase your income and sales. Do you want to know what actions we are talking about?
Here are 6 ideas to promote your business.
1. Create a website
The first step to promote your business starts by creating a website. Having a website for your business will allow you to multiply the reach and reach a much wider target audience.
The number of Internet users does not stop growing. From 2018 to 2019 there has been an increase of 9.1%, reaching the figure of 4,388 million Internet users worldwide.
Keep in mind that a website, even if you do not sell online, works as a business open 24 hours a day. You can access it, check the schedules, contact information, the catalog of products or the services you offer. In addition, if you have a contact form on your website you will give your visitors the possibility to contact you at any time of the day and they will thank you for that.
In addition to opening up to a much wider audience and not limiting yourself exclusively to your local market, a website helps you have an online presence, something that greatly influences your digital identity and, by extension, the corporate identity of your company.
2. Create a blog
Having your own blog will help show your audience all the knowledge you have about a certain topic and will help you become a reference in the sector.
Create a content plan: What are you going to talk about? How often? How are you going to sell your products? Who are you targeting? You have to be able to answer your questions and not start writing like a “chicken without a head”.
Generating valuable content is essential to gain visits to your website. In addition, if you are able to identify the keywords that users are looking for and respond to all that need for information, Google will show you higher in the results pages. And you know what that means? Yes, more visits and more sales.
3. Create educational content: Ebooks and webinars
Both webinars or video tutorials, as well as ebooks are an excellent way to reach your audience, educate them on a topic and turn them into followers of your brand. If they are interested in the topic you are talking about, they are sure to be interested in the services or products you offer. Ebooks and webinars are an excellent way to get leads or potential customers.
It is clear that not all businesses or sectors lend themselves so much to this type of content, but believe me that if you propose it, you can do it. It’s just a matter of using your imagination.
- Do you have a shoe store? Try to have some local influencer who is dedicated to the world of fashion to give you a hand and help you spread the content.
- Do you have an English academy? Create an ebook with some basic knowledge of grammar or vocabulary related to business.
- Do you have a pet food store? Try to do a webinar on how to educate or train dogs.
4. Try with email marketing
Another of the strategies that never fail when you want to promote a business. Email marketing has a lot of advantages for any business. In fact, we could say that it is one of the best ways to boost your sales.
You can use newsletters to stay in touch with your customers, show them the launch of a new product, send them a free trial of your service or show the special offers for Carnival.
And you know what’s best? That it is not a strategy that involves a large outlay. For example, if you hire services such as CUERNOSOFT Email Marketing.
It is a fairly simple service, with a lot of customizable templates and very professional appearance that you simply must request through WhatsApp, make the payment and that’s it! Really, it’s very easy!
In addition, you will have access to very complete statistics reports to analyze the results of your email marketing campaigns. You will know which ones work best and in what you should improve.
5. Do you have an ecommerce? Try cross-selling
Trying to offer complementary products or services is a way to sell more products and increase the average value of the shopping cart.
It is clear that it is not always easy to carry out this technique, everything depends on the type of business you have. In addition, you do not always have to have an online business to put it into practice. Do we go back to the previous examples?
- Do you have a shoe store? If you just sold some suede boots, why not offer a brush or a spray to clean them?
- Do you have an English academy? An English camp for children during Easter or summer vacations can be a good idea.
- Do you have a pet food store? Selling also toiletries or even household cleaning products that are not harmful to pets can work for you.
It’s all a matter of using your imagination! And, of course, thinking about the consumer and knowing how you can create added value by applying this type of techniques.
6. Social networks: Your main allies
When we talk about ideas to promote a business, we can never forget about social networks. They are the perfect channel to publicize your brand, stay in continuous contact with your followers or customers and, of course, promote your products or services. And you know what’s best? Social networks are completely free.
A good way to promote your brand is by creating a contest or a raffle that involves the participation of your followers or customers. You can make them mention you, retweet a publication, share a photo, mention three friends… Everything depends on the social network you use. You already know that it is not the same to hold a raffle on Instagram than on Twitter.
A smart way to use social networks is to focus on those that your customers or the audience you are targeting use the most. It is not the same if you sell stays abroad for teenagers from 15 to 18 years old than if you have a clothing store for pregnant women. I recommend you take a look at this post to know which are the most used social networks.
In conclusion
Knowing how to promote a business and having at hand some ideas or actions to carry out will help you reach a larger audience and, of course, increase your income and your sales. After all, it is the only way to survive in the market and be able to stay afloat.
As you have just seen, it is not always necessary to manage a large budget to promote a business, there are many actions that you can perform at zero cost. The only thing you will need is time, effort and desire to see how your results improve.
