If your website’s ranking is dropping, it’s time to learn how to do an SEO audit. An SEO audit is a detailed analysis of your site’s internal and external factors to diagnose problems and find ways to improve your organic positioning.
What is an SEO audit?
An SEO audit reviews all aspects that affect your site’s visibility in search engines, including technical, content, and off-page factors.
Why do an SEO audit?
It helps you maintain your website’s health, adapt to changing user behavior and technology, and ensure your most important pages are visible to Google.
Who should do an SEO audit?
- Do it yourself using online tools
- Hire an in-house SEO expert or team
- Work with a specialized SEO agency
Steps to do an SEO audit
- Check that your key pages are crawlable and indexed
- Test site speed and mobile-friendliness
- Review your site architecture and internal linking
- Evaluate your content and its organic visibility
- Assess if you’re attracting the right audience
- Analyze your competitors’ SEO strategies
- Review your off-page SEO (backlinks and authority)
Regular SEO audits are essential to keep your site optimized and visible in search engines. Apply these steps to improve your ranking and attract more customers.
