In 2025, automating lead generation is more necessary than ever. But there’s a problem: many brands automate so poorly that they sound impersonal, cold, and… end up losing sales.
The key is not to reject automation, but to make it human.
Here we show you how to achieve it.
Why automate lead generation?
- Scale your business without relying on 1-to-1 attention all the time.
- Save time and resources.
- Get leads 24/7, even while you sleep.
- Nurture your prospects consistently and strategically.
But poor automation can make your leads ignore you.
People buy from brands they feel are close, authentic, and human.
How to automate without sounding robotic?
1. Use personalized messages (even if they’re automated)
Don’t send generic emails or messages.
Include:
- The prospect’s name
- Reference to their interest or need
- Context of the contact (e.g., “We saw you downloaded our digital marketing eBook”)
💡 Example:
Bad: “Hi, thanks for contacting us.”
Good: “Hi, Laura! Thanks for downloading our marketing guide for restaurants. How can we help you attract more customers?”
2. Segment intelligently
Don’t send the same message to everyone.
Segment your leads by:
- Interests
- Stage in the buying process
- Previous behavior (clicks, downloads, completed forms)
The more specific the message, the more human it will feel.
3. Use a conversational tone
Speak like a real person.
Not like an instruction manual or a robot.
✔️ Use short sentences.
✔️ Ask open-ended questions.
✔️ Add small human touches (“We’re glad to hear from you!”, “Thanks for trusting us!”).
4. Don’t hide that it’s automated (but make it friendly)
It’s okay for users to know that a bot or automation sent the first message.
The important thing is that they feel there’s a person ready to help if they reply.
💬 Example:
“I’m your virtual assistant, but if you need personalized help, we’re here for you.”
5. Respond quickly when the lead interacts
Automation should be the start of the conversation, not the whole process.
If someone replies to an automated email or WhatsApp, a real person should continue the contact within minutes (ideally in less than 2 hours).
Recommended tools
To achieve this, at Cuernosoft we recommend:
- SendPulse (email and WhatsApp automation with advanced personalization)
- HubSpot CRM (automation of lead capture flows)
- AI chatbots + human support (like the ones we develop for our clients)
Conclusion
Automating lead generation doesn’t mean sounding like a robot.
It means creating faster, more personalized, and more human experiences at scale.
Would you like to implement an automation strategy that truly connects with your prospects? 🚀 At Cuernosoft we can help you build it from scratch. Contact us here
