In 2025, attracting and retaining customers requires increasingly personalized strategies.
Two channels stand out for their effectiveness: email marketing and WhatsApp marketing.
But which one delivers better results for your business? Today we explain it clearly.
Email Marketing: The Classic That Never Goes Out of Style
Email remains a powerful and profitable tool:
- Massive reach: you can reach thousands of contacts at a low cost.
- Advanced automation: allows for personalized sequences, segmentation, and lead nurturing.
- Ownership of the database: you control your subscriber list, not depending on algorithms.
Average open rate in 2025:
📧 23–28% (source: Litmus Email Analytics)
Who is it ideal for?
- B2B companies
- Businesses with long sales cycles
- Brands that educate and build relationships in the medium and long term
WhatsApp Marketing: The Instant Communication Channel
WhatsApp has become an essential channel for fast and direct connection:
- Very high open rate: 90–95% in the first few minutes.
- Immediate interaction: real-time responses.
- Close perception: customers feel they are talking directly to your brand.
Average open rate in 2025:
📱 90%+ (source: Statista)
Who is it ideal for?
- B2C businesses
- Sale of products or services requiring quick response
- Customer service, reservations, flash promotions
Quick Comparison
| Aspect | Email Marketing | WhatsApp Marketing |
|---|---|---|
| Open rate | 23–28% | 90–95% |
| Cost per send | Low | Very low (but subject to API or external tools) |
| Immediate interaction | Moderate | High |
| Automation | Advanced | Limited (but growing) |
| User perception | Professional | Close and informal |
| Ideal for | Long-term relationships | Quick conversion and immediate service |
So, which one generates more customers?
It depends on your type of business and your strategy:
- WhatsApp marketing is more effective for quick sales, confirmations, urgent promotions, and personalized attention.
- Email marketing remains king for educating, nurturing leads, building brand positioning, and generating higher-ticket sales.
The smartest move in 2025 is to integrate both channels:
- Use email to build trust and educate.
- Use WhatsApp to close sales and provide instant support.
How to implement it successfully?
At Cuernosoft we help you:
- Create automated and personalized email campaigns.
- Integrate your WhatsApp Business with CRM and sales flows.
- Design multichannel strategies that maximize your conversion.
Do you want to discover which channel will boost your sales the most this year?
Book a free consultation with our team. Contact us here.
