El Salvador has experienced a remarkable digital transformation in recent years, and the Digital 2025: El Salvador report by DataReportal offers a detailed view of this progress. Below are the highlights of the Salvadoran digital landscape in 2025.
Internet Penetration and Connectivity
At the beginning of 2025, El Salvador had 4.88 million internet users, representing 76.9% of the total population. This number reflects an increase of 347,000 users (+7.7%) compared to the previous year, indicating sustained growth in the adoption of digital technologies.
Regarding mobile connectivity, there were 10.2 million active cellular connections, equivalent to 160% of the population. This suggests that many users have multiple mobile lines, either for personal or work reasons.
Social Networks and Digital Behavior
The use of social networks has also shown significant growth. In January 2025, there were 3.90 million social media user identities, equivalent to 61.4% of the total population. Among adults over 18, this figure represents 87.3%.
The most popular platforms include:
- TikTok: 3.68 million users over 18, reaching 82.2% of this age group.
- Facebook: Used by 87.3% of adults, with an advertising audience representing 79.9% of internet users.
- Instagram: 1.85 million users, equivalent to 29.1% of the total population.
- LinkedIn: 1 million members, representing 15.7% of the total population and 22.4% of adults.
- Messenger: 2.5 million users, reaching 39.4% of the population.
- X (formerly Twitter): 684,000 users, equivalent to 10.8% of the total population.
Internet Connection Speeds
The quality of internet connections has improved notably:
- Mobile internet: Average download speed of 33.22 Mbps, with an increase of 21.4% compared to the previous year.
- Fixed internet: Average download speed of 71.15 Mbps, increasing by 49.4% in the same period.
Challenges and Opportunities
Despite these advances, El Salvador faces challenges on its path to complete digital transformation. The lack of a national framework for the development of digital skills limits the population’s potential to fully take advantage of technological opportunities. In addition, the demand for professionals skilled in information technologies exceeds the current supply, indicating the need to strengthen education and training in this area.
Conclusion
The Digital 2025: El Salvador report highlights the country’s significant progress in terms of connectivity and adoption of digital technologies. However, to consolidate these advances and ensure equitable digital inclusion, it is essential to address existing challenges, especially in education and skills development. With the right strategies, El Salvador is well positioned to continue its evolution in the digital age.
