Discover how Instagram ads increase your sales

Instagram advertising has a high attraction power and low cost that greatly benefits brands. It offers many advantages, including being a massive medium, everything is measurable, it protects user security and privacy, highly compatible content with mobile devices, and much more.

Here are some of its features

1. Its content is displayed in the center of the screen.
2. Advertisers have the opportunity to appear in users’ feeds through a photo.
3. Allows different formats:
   • Stories Ads
   • Photo Ads
   • Video Ads
   • Carousel Ads
   • Collection Ads
   • Explore Tab Ads
   • IGTV Ads
   • Instagram Shopping Ads
4. Shared videos can last up to one minute in square or horizontal format.
5. With carousel image ads, you can create a mini gallery of up to 10 photos, working like a carousel.
6. Brands can expand their reach and action rate both locally and internationally.
7. About 60% of Instagram users access the platform at least once a day.
8. You can promote your ads from your phone.
9. Variety of improved and dynamic calls to action, including:
   1. Apply
   2. Book
   3. Contact Us
   4. Download
   5. View Schedules
   6. Get Appointment
   7. Get Offer
   8. Install
   9. Learn More
   10. Listen
   11. Order
   12. Play
   13. View Schedules
   14. View Menu
   15. Send Message
   16. Shop
   17. Register
   18. Subscribe
   19. Use App
   20. See More
10. Potential audience of over 928 million people.

How to choose the best one?

• Define your marketing and business objectives, preferably using SMART goals.
  • Reach
  • Reach and frequency
  • Brand awareness
  • Local awareness
  • Website clicks
  • Video views
  • Reach and frequency
  • Website conversions
  • Dynamic Instagram ads
  • Mobile app installs
  • Mobile app engagement
• Define your target market.
• Analyze your organic content and engagement; this will give you a good guide to decide what type of content attracts your audience the most.
• Start advertising.
• Constantly review the results.
• Make necessary changes.
• Repeat!

Remember that on Instagram, as on any other social network, users value content that provides value, educates, clarifies doubts, and guides them throughout the buying process. That’s why defining the content you will publish and the time you will spend responding to your community is very important.

Your community is investing time in you, consulting or talking to you through different options. Optimize your investment by responding to their comments and thanking them.

We wish you the best for your campaigns!