The world of digital marketing is constantly evolving. The development of new technologies, the creation of new social platforms, the application and adaptation of regulations, and the changing tastes and needs of consumers all explain why trends change and why professionals must always adapt to new developments in the sector.
Artificial Intelligence, the metaverse, privacy protection, and blockchain are revolutionizing digital marketing.
If you want to stay completely up to date and adapt your business to the trends that will shape the sector in the coming months, pay attention to this list in which we review everything you need to consider: the revolution brought by the emergence of the metaverse, blockchain, the influence of AI, and more.
It’s hard to keep up, so here’s a list of digital marketing trends that will be essential for your strategy in 2023 and the months ahead.
Main Digital Marketing Trends
-Newsletter and email marketing. Email marketing is consolidating as one of the fastest-growing and most promising tools in digital marketing.
Scheduling and developing email marketing campaigns with reliable tools like Mailrelay will ensure success in achieving your goals.
-Social Commerce: It’s important to note that social platforms like Facebook, TikTok, or Instagram have incorporated native commerce features.
This allows marketers to take advantage of these shops to sell directly through social networks, which can shorten the sales journey, as the customer doesn’t have to leave the social network to make a purchase, thus shortening the process from discovery to purchase.
Additionally, there are conversational selling tools that help market products and services through instant messaging platforms and self-service channels, which remains one of the dominant trends in 2023.
– The metaverse: Over time, it will become the convergence point for the vast majority of internet users. For this reason, many organizations are already adapting their campaigns to this ecosystem.
Although when we talk about the metaverse we think of Meta, in reality there are many platforms developing their own metaverses.
Some of them, like The Sandbox, are decentralized and work with NFTs, which has attracted the attention of many brands that are already starting to create marketing actions within them.
– NFTs: Non-fungible tokens are experiencing a boom in recent months. NFTs will be essential for the functioning of metaverses.
Companies can use NFTs to create digital content in metaverses, as well as to protect their intellectual property.
– Cryptocurrency payments: Despite recent ups and downs in the crypto market, cryptocurrencies are becoming increasingly common. Therefore, enabling payment for products and services with crypto assets is one of the main challenges in any digital commerce strategy.
Cryptocurrencies will continue to grow in the coming months, so marketing experts must stay up to date with these trends. In this sense, starting to integrate cryptocurrency payment gateways could become a differentiating factor.
– The importance of video marketing: Statistics indicate that audiovisual material is much more effective than most SEO techniques, making video an indispensable element for any digital marketing campaign.
– Artificial Intelligence: Advances in the field of Artificial Intelligence are significantly improving audience segmentation processes, reducing costs, and increasing the productivity of companies that invest in this type of technology.
Other Relevant Trends to Consider
– Programmatic advertising: Companies will continue to focus on using data and algorithms that allow them to present automated ads based on customer purchase behavior and histories.
– TikTok to reach young audiences: Audiovisual content is key, and leveraging this social network is crucial for two reasons: reaching more people and attracting younger audiences.
– 5G technology: The popularization of 5G technology is facilitating the standardization of videos and images in larger formats across all types of platforms.
– Automated process programming: The use of tools to schedule automated processes is a growing trend because it allows marketing experts to become independent from programming teams.
– Cookieless: Changes in user data protection are accelerating the disappearance of cookies. In this regard, companies are finding it necessary to invest in mechanisms that allow them to manage and unify information.
-Inclusivity: New generations are highly committed to the fight for social rights. In this sense, we must be aware of all orientations and needs of our audience. Therefore, we must create inclusive and gender-neutral content, without assuming the reader’s gender.
