“Content is king” is a phrase often repeated in the world of SEO. According to Google’s quality guidelines, the best way to rank a website is by creating high-value, quality articles that fully answer users’ questions. However, this is just one piece among more than 250 quality guidelines Google uses for its evaluators.
“Content is king” is a common saying in SEO, but is this famous marketing phrase really true?
Content is just one part, but it’s true that without it, no SEO strategy would succeed. Good content quickly ranks a page. For example, if a user searches Google for “how to create a website” and clicks a specific result, Google understands that page answers the question. If 200 users do the same, Google will know the page is high quality and move it up in the rankings.
Content is important, but to become king it needs:
-Audience: In recent years, SEO has become more like content marketing. Articles are just one part; another key piece is finding the right audience, because without them, good content is pointless. Attracting the audience is essential.
-Links: Content is king, but links remain one of the most important parts of SEO. To rank a content page among Google’s top results, you need to build a link profile. One way is to write on other sites and create links through guest posting, and also reach out to industry influencers to share your content.
-Update content: For example, creating a website today is very different from five years ago. That’s why it’s important to keep articles, guides, and tutorials always updated. For news sites, Google focuses on the latest posts, so its algorithm usually ignores old news. However, evergreen content like guides and tutorials should always be kept current.
-Keep the page indexed: It’s necessary to maintain your site’s indexation. If your website stays indexed and free of indexation issues, it will rank better and faster. Tools like Google Search Console help users spot and fix any indexation problems.
