More and more businesses and individuals are choosing to advertise their products or services online due to the large and growing number of users and the various advantages of Internet advertising.
Let’s look at the main advantages:
Wide reach
Online advertising allows us to reach millions of people worldwide, while also letting us target and specify the users for our ads.
In addition to reaching a large target audience, our ads can be available 24/7, 365 days a year.
High effectiveness
Internet advertising is highly effective mainly because it allows us to specify the type of audience we want to reach.
Text ads, for example, can be integrated into website content, making them appear as part of the site and giving them a non-intrusive character.
Low cost
Using an online advertising medium and designing an ad for it is much less expensive than traditional advertising media.
Some advertising programs even let us pay only for clicks on our ads—in other words, we pay only when someone visits our website through our ads.
Time savings
Besides saving money, online advertising saves time, as starting to use a medium or creating an ad is a simple task that only takes a few minutes.
Our message can reach people immediately, since communicating with our audience takes as long as it takes to upload an ad or send an email.
Two-way communication
Unlike traditional advertising, online advertising offers two-way communication, as the receiver can easily contact the sender, for example, through forms or email.
It also allows the audience to immediately access more information about the advertised product or service (just click the ad to visit the advertiser’s website).
Easy measurement
Another advantage of online advertising is that its results can be easily tracked and measured.
Through various online programs (most of which are free), we can, for example, measure in real time the effectiveness of the media or ads we are using.
Flexibility
Unlike traditional advertising, online advertising allows us to easily and immediately change our advertising strategies.
If we see that our campaign isn’t delivering the expected results, we can, for example, change the media we’re using or modify our ads right away.
