The social network X, owned by Elon Musk, has introduced a revamped tool called “Radar,” designed to provide trend and conversation analysis within the platform. Although this feature already existed under the name “Insights,” it is now improved and accessible to X Premium+ subscribers.
Previously, this tool was exclusive to verified businesses on X, who paid $1,000 per month (or $833.33 if opting for annual payment) to access these statistics. However, this price made the service practically inaccessible for many organizations.
The new “Radar” allows users to analyze emerging trends and follow the most relevant conversations on the platform in real time. Among its standout features, marketing professionals can monitor the evolution of popular topics, analyze keyword activity, and access real-time interaction graphs. Additionally, “Radar” can measure not only the volume of conversations but also the speed at which they occur, allowing users to anticipate new trends and optimize the ideal moment to join the conversations.
Thanks to this improvement, X Premium+ subscribers can now take advantage of these tools, which represents a more affordable access compared to the previous service. The X Premium+ subscription costs $16 per month (or $168 annually if you choose annual payment), and includes other additional benefits, such as platform verification, post editing, and a reduced ads experience. This makes “Radar” a more accessible option for those looking to boost their presence on the X social network.
