Launching a product is not just about posting it on social media and waiting for sales.
In 2025, successful launches are strategic, emotional, and multichannel.
Here we share with you the perfect formula we use at Cuernosoft to achieve powerful launches that generate anticipation, traffic, and sales.
Why do you need a launch strategy?
- You increase anticipation (before the launch).
- You generate immediate sales (on day 1).
- You build trust and social proof (after the launch).
Without a strategy, a new product simply goes unnoticed.
The perfect formula in 5 stages
1. Teasing Phase (7 to 14 days before launch)
Objective: create curiosity and anticipation.
What to do?
- Mysterious posts: without revealing the entire product.
- Small visual previews, sounds, phrases.
- Polls and questions in stories: “What do you think we are preparing?”
💡 Tip: Use phrases like “Something big is coming…” or “We are about to revolutionize [your industry]”.
2. Official Announcement Phase
Objective: reveal the product in an impactful way.
What to do?
- Professional teaser video or reel.
- Announcement post with emotional copy and clear benefits.
- Temporarily change your social media cover.
💡 Tip: Launch the announcement on a Tuesday or Thursday between 10 a.m. and 12 p.m., when there is more online activity.
3. Education Phase
Objective: show the real value of the product.
What to do?
- Post demos, tutorials, or usage examples.
- Share testimonials if you already have beta clients.
- Explain problems your product solves.
💡 Tip: Use carousels on Instagram and LinkedIn to visually explain features.
4. Urgency Phase (Launch Day + 3 days)
Objective: drive immediate action.
What to do?
- Offer an exclusive bonus or special price for a limited time.
- Post reminders (“Last hours to take advantage…”).
- Reinforce the call to action in every story or post.
💡 Tip: Include countdown timers in Instagram Stories and WhatsApp Status.
5. Post-launch Phase
Objective: maintain interest and maximize residual sales.
What to do?
- Thank the first buyers publicly.
- Share initial results (“Over 100 units sold in 24h”).
- Continue showing the product in real-life usage contexts.
💡 Tip: Create video testimonials or short reels to reinforce social proof.
Quick checklist for launching on social media:
- ✅ Set the official launch date
- ✅ Design attractive visual assets
- ✅ Create a content calendar before, during, and after the launch
- ✅ Plan ad investment to amplify reach
- ✅ Prepare CRM/chatbots for immediate lead capture
Conclusion
Launching a product on social media successfully does not depend on luck:
It depends on creating an emotional and strategic experience for your audience.
At Cuernosoft, we have helped companies multiply their sales by following this formula. Would you like us to design your next launch? Book a free consultation here
