If you own or manage an online store, probably one of your main challenges is increasing sales.
From the agency Cuernosoft, they suggest achieving this goal by working on these two lines of action:
-Increase traffic to your site.
-Boost conversion.
Strategy Focused on Increasing Traffic
The first line of action to increase sales is to get more people to visit your website. But not just “any visit” will do. You need to attract qualified traffic. Focus on:
-Reaching new users who show interest in your products and interact with your site.
-Impacting people who already know you but haven’t purchased yet.
-Building loyalty, reaching your own customers so they buy from you again.
Take advantage of everything digital marketing offers you, whether using your own resources or working with professionals who support your project.
1. Quality Web Content and SEO
All the content on your site must be carefully crafted, from the homepage to the product detail pages, including category and legal pages:
-Write original content.
-Personalize products with your own recommendations.
-Include high-quality images that properly describe your products.
-Implement a blog where you develop content focused on the “long tail” to attract traffic that may later buy from you.
-Use SEO techniques to increase your website’s visibility in search engines.
SEO can generate a lot of qualified “free” traffic for you in the medium and long term.
2. Advertise on Search Engines, Portals, and Videos
Boost your presence in search engines with paid ads.
Google Ads and Microsoft Advertising are the main advertising platforms that can help you generate sales quickly. Idento recommends launching “shopping” campaigns or product listings, and also considering other types of campaigns focused on attracting qualified traffic to sell, such as performance max campaigns. You can also work with Amazon Ads.
3. Organic and/or Paid Presence on Social Media
Consider social media in your digital marketing strategy. You don’t need to be on all of them, so choose wisely those where your target audience is and work them professionally, not just increasing your followers, but establishing a communication channel with your users and customers.
Additionally, you can support your efforts with Social Ads campaigns. The most popular networks are Meta and Instagram. Twitter and LinkedIn can work well for certain user profiles, and also consider emerging platforms like Pinterest and TikTok, with less competition and lower costs.
4. Email Marketing
It’s a powerful tool for loyalty and conversion when you already have a good customer base. Use it to communicate offers, talk about your products, announce new content, or encourage cross-selling.
5. Affiliate Marketing
If used well, it can help you increase your revenue at a controlled cost (commission per sale). Rely on a good affiliate network that generates sales for you (look at how Amazon does it), find portals where you can promote your products with this system, or work directly with an affiliate network.
6. Retargeting
Implement second-chance campaigns, focused on users who already know your Ecommerce. Target audiences such as:
-Customer lists.
-Visitors who have added products to the cart but haven’t purchased.
-People who have interacted with your video channel.
Strategy Focused on Boosting Conversion
The second, more advanced line of action to increase sales is to improve your visitors’ conversion rate, that is, to get a higher percentage of your traffic to buy from you, thus optimizing your resources and increasing your project’s profitability without investing more in traffic. It’s a challenge, so Idento gives you some tips.
1. Improve Usability and Create a Better User Experience (UX)
Make it easy for your visitors. Work on your website so that more users reach the sales goal:
-Structure your website and its information so users quickly find what they’re looking for, and optimize the purchase process to be fast and intuitive.
-Optimize your site and purchase process for mobile devices. Probably more than 80% of your visits come from smartphones, and their behavior is different from desktop traffic.
-Request only the necessary information in forms to complete a purchase. Once the user has made the transaction, you can ask for more data without compromising conversion.
-Include multiple payment methods.
-Provide various contact channels and respond quickly to inquiries and issues.
-Include trust and security elements: reviews, certificates, images of your team or facilities (if you have a physical store).
2. Boost Your Website’s Performance (WPO)
Linked to improving user experience, this means technically optimizing your site to make it faster, covering actions such as:
-Implementing Gzip compression.
-Properly sizing your server.
-Using web resource caching.
-Optimizing the loading of Javascript resources, stylesheets, etc.
-Optimizing the size/weight of images.
-Eliminating the loading of unused resources.
-Implementing a CDN.
Various studies have shown that faster load times increase conversion.
3. Experiment and Test (CRO)
Specifically work on conversion rate optimization (CRO) by running A/B tests on key pages and elements of your store. This trial-and-error process will help you level up.
Even a small improvement in the conversion rate can significantly impact your order volume. Plus, since very few businesses work on this, you can turn it into a competitive advantage.
4. Measure and Analyze
If you don’t measure, it’s very difficult to improve anything, and it’s the foundation for any digital strategy to succeed. So measure everything that happens on your website. You can use free tools like Google Analytics 4 or Microsoft Clarity, but you’ll need to train yourself or have specialists who know how to get the most out of them.
In summary
If you’re looking to increase sales and conversion for your Ecommerce, you need to develop a strategy focused on both increasing traffic and improving conversion. Only then can you scale your business and make it profitable in the long term. Seriously consider relying on online marketing professionals. They will help you accelerate your growth and allow you to focus entirely on your business.
At the Cuernosoft Marketing Agency, they have been offering solutions for businesses like yours to be profitable online for 7 years. Count on them for your project.
