The execution of Growth Marketing strategies will be crucial to continue achieving milestones with our businesses and ventures in 2023.
It’s important that you understand this: all businesses need to grow, regardless of their size.
Unfortunately, there are still companies that struggle to identify new business and growth opportunities.
If you are an entrepreneur and need your businesses to grow, you must understand Growth Marketing. Its formula is very simple:
- Greater number of results
- In the shortest possible time
- With the resources you have
Based on that premise, we’d like you to ask yourself this question: what is the best thing you can do today with the resources you have at hand?
We also want to share with you the four questions every entrepreneur should ask themselves before executing Growth Marketing strategies in 2023:
- What should you keep promoting?
- What should you stop doing?
- What new things should you promote? Keep in mind that companies that don’t invest in marketing and innovation will disappear. This is common sense!
- Why have you been chosen?
You could create a survey to answer these questions and start a conversation on your social networks.
Social listening is important because it can help you improve or identify new business opportunities in record time.
1. Focus on your customers
If you really want to take your business growth to the next level, you must become obsessed with your customers. You have to innovate with your products and services and make sure they relieve their pain points.
2. Growth Marketing Strategies: Focus on Organic
If someone tells you that your business or venture can’t grow without large advertising investments, they would be lying.
Did you know you can get free leads every day through your Instagram account? If you use chatbots, you can achieve this without any problems.
3. Use of Artificial Intelligence (AI) Software
Artificial intelligence is here to stay and will play a decisive role in the implementation of Growth Marketing strategies.
4. The Post-Purchase Customer Journey
There are companies that neglect the Customer Journey after the purchase. This is fatal because it delays their growth and generates losses.
We took action on Black Friday and Christmas and created retention and loyalty campaigns because we are obsessed with the post-purchase customer journey.
The clearer you are about the Customer Journey, the higher your customers’ satisfaction will be. Don’t forget it!
5. Hypersegmentation
Hypersegmentation will gain more strength in the coming months. In fact, it will be one of the most valuable Growth Marketing strategies to successfully boost our businesses.
But what is this all about? Hypersegmenting means stopping putting all your customers in the same basket.
You should start selling your products or services to different audiences. You have to go further and conquer new niches or market segments to drive the growth of your businesses and, of course, to increase your sales.
6. Methodologies and Frameworks
Entrepreneurs have two options to minimize effort and maximize conversions in the shortest possible time without compromising the quality of what they offer:
- Leverage existing methodologies. This allows them to be less erratic and also saves time.
- Create their own methodologies and then adapt them to their clients, resources, teams, and businesses.
7. High-margin business
Prioritizing high-margin businesses is one of the most promising Growth Marketing strategies at the moment.
If you want to maximize your profits, you must focus on margins and let go of the obsession with high-ticket solutions.
Analyze what margin your five best-selling products or services offer you and then act.
Are you ready to transform your businesses or ventures?
If you have a small business or have just started your dream project, you can rely on Growth Marketing tactics and strategies focused on conversions and results.
