Most physical businesses only make money when their doors are open. But extraordinary events—like COVID-19, extreme weather, or building issues—can force you to close. That doesn’t mean your income has to stop. Here’s how to sell if your business is closed:
1. Pre-sell your products and services
Encourage customers to buy in advance. Offer pre-sale events or discounts for products in stock. For example, a beauty salon could let clients pay ahead to reserve appointments and send them a free sample to use at home.
2. Sell gift cards
Offer gift cards for future use. Make it easy to buy them on your website, and consider adding a free bonus to boost sales. For example, a restaurant could sell $50 cards with a $10 bonus card. Set clear terms for redemption.
3. Offer curbside pickup
If customers can’t enter your store, bring their orders to them. Enable online ordering and ask for vehicle info and pickup time so you can prepare their bags for quick, safe collection.
4. Provide home delivery
If you’ve never offered delivery, now is a great time to start. Join platforms like Deliveroo or Uber Eats if needed. Delivery isn’t just for food—bookstores and other shops can offer online orders with home delivery.
5. Take your services online
If you offer services but not online sales, find ways to deliver value via the Internet. Use video calls or streaming for consultations or classes. Stay in touch with email marketing and social media, and prepare offers for reopening.
Even if you’ve had to close unexpectedly, these strategies can help you keep customers engaged and maintain your income during tough times.
