We’re in uncertain times, but it’s not time to panic. There’s a lot you can do to prepare your business for a pandemic and weather the effects.
1. Gather reliable resources
Use credible sources—local organizations and health authorities—to stay informed and help your team, customers, and community manage the crisis.
2. Plan for change
Evaluate what changes your business needs to stay operational. Prioritize key tasks, focus on customer needs, diversify suppliers, and consider outsourcing or adjusting travel plans.
Support your employees
Consider how to support your team—remote work, flexible hours, and clear communication are essential.
Manage your finances
Work with a financial expert, consider tax deferrals, review payment plans, and explore emergency funding options.
3. Practice social distancing
Implement remote work, reduce cash handling, and avoid direct contact where possible.
4. Communicate with customers
Keep customers informed about changes, policies, and how to contact you. Use your website, email, social media, and even signage for physical locations.
5. Make it easy for customers to contact you
Update contact info everywhere—website, business listings, emails, social media, chat apps, and phone lines.
6. Create helpful content
Share blog posts, videos, podcasts, webinars, and social media updates to inform and support your customers.
7. Send effective emails
Address the crisis directly in your emails. Be honest about changes, plans, and how you’re ensuring safety.
8. Be active on social media
Share updates, useful content, and real-time information. Build community and use automation tools to stay present.
9. Leverage support communities
Form partnerships, join professional groups, participate in online forums, and support other small businesses.
10. Protect your health
Take care of your physical and mental health—limit news, exercise, eat well, rest, and stay connected with others. Support your team with flexible policies and resources.
In summary…
The current situation is disruptive for everyone, but we’re all in this together. Use these strategies to help guide your business through this stage.
