Do you want to create a site for your business but don’t know the features of a website? Would you like to design a successful website that gets thousands of visits per minute? Are you looking to give your customers the best experience when they visit your site? We have the solution!
In this article, we’ll tell you which are the most important elements and features of a website and how to apply them to your site to engage visitors and turn them into loyal followers.
Are you ready to discover the main features of a website? Let’s get started!
1. Loading speed
One of the most important features of a website is optimal loading speed. If you want users to visit your website frequently and stay on it for a long time, it’s essential that it loads quickly.
According to Jakob Nielsen, web usability expert and author of the Ten Usability Heuristics, when a user accesses a website, it takes between 10 and 20 seconds to decide whether to stay or leave. That’s why it’s vital that your website loads completely before that period ends, giving the user a chance to make a decision after seeing your site’s interface.
2. Responsive design
Previously, the only way to access the internet was through a web browser on a computer. However, nowadays, a website can also be viewed from mobile phones and tablets whose resolution and navigation style are very different from computers. That’s why this is one of the most relevant website features in recent years.
If you don’t know how to make a responsive website, you could lose thousands of visits and potential customers. Your website design can’t be static; it must adapt to different devices and be accessible to users no matter how they try to view it. Otherwise, you’ll be missing out on one of the most important features of a modern website.
3. SEO strategy
It’s no use having all the perfect website features if your site isn’t visible in search engines.
Just like the website features we reviewed above, to rank your site in search engines like Google, Bing, or Yahoo and increase organic traffic, it’s essential to implement an SEO strategy for your website. This way, you’ll not only get more visits, but you’ll also make your brand or business even more recognized and respected.
4. Attractive design
Surely, this is one of the first website features that comes to mind when you think about creating a site for your business. If so, you’re right: good web design is essential to attract and please your customers.
However, don’t forget that the visual aspect isn’t the only important thing when we talk about website features. Your design should not only be attractive and dynamic, but it should also have an optimal architecture that allows users to easily understand the site’s structure and navigate it without any problems.
5. Quality content
One of the basic features of a website is high-value content. The main reason internet users visit a website is to find information about a product or service, a company, or a brand.
You must ensure you create quality content that meets users’ search needs and answers all their questions. Also, add useful information that encourages them to keep browsing your site and makes them even more interested in your products and services.
6. Contact information
This is one of the website elements you can’t miss. If your website users want to contact you, leave a message, get your phone number, follow your brand on social media, get your company’s physical address, etc., they’ll need a section that provides this information clearly and concisely.
Whether you design a contact page or add this information somewhere in your site’s structure, you can’t forget this basic website feature. You can even make this element more dynamic by using buttons, pop-ups, or chatbots.
7. Calls to action
Calls to action or CTAs are website elements that can appear as text or buttons that motivate users to take a specific action and make it easier to navigate the site. They’re also excellent for generating interactions and capturing leads, so you can’t leave them out of your site.
8. Security
Of all the trustworthy website features we’ve reviewed so far, this is the one that will give your site the most credibility and on which users’ trust to return depends.
Whether you have an online business or just want to promote your brand, it’s essential that your website has a high level of security, so users are assured their data will be safe if they register or make a purchase on your site.
9. Tracking and analytics codes
This is one of the most useful website features for a marketing team. If you want to know how effective your website design is, analyze your marketing and SEO strategy results, and see how much traffic your site is getting, you’ll need an analytics tool to provide all this data and statistics.
The most popular is Google Analytics, a very comprehensive and free tool that will be very useful to thoroughly understand your site’s performance and know which website features you need to optimize to improve it.
10. Scalability
To finish this list of website features, we want to remind you of the importance of creating a site with good scalability or growth capacity.
As your site grows, you’ll likely need more resources to keep it running, so this website feature should be considered from the start.
That’s it! Now you know 10 website features that will help you create a successful site. Don’t wait any longer and make sure your website has these elements!
